1. Target Marketing VS Shotgun Marketing

    Target Marketing VS Shotgun Marketing

    Our blog today is about the differences between Targeted Marketing and Shotgun Marketing. Targeted marketing allows a business to advertise to a specific set of consumers based on any variable such as age, gender, income, etc.  Target marketing creates specialized messages catered to the consumers that are most inclined to buy products or services from your company....

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  2. Don’t Forget to Tip!

    Don’t Forget to Tip!

    What is Card Tipping? When you hear your print professional speak about Card Tipping, they’re not talking about a monetary donation given when the service was acceptable or remarkable; they’re talking about Card Affixing. Card Tipping or Card Affixing is a process that utilizes a clear removable glue to affix...

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  3. How Much Will My Postcard Cost?

    How Much Will My Postcard Cost?

    Ritter’s Communications would like to assist you in estimating costs of a postcard campaign. There are many different costs associated with designing and mailing postcards. Some things to consider are paper, color, size and postage. Even beyond that there are other costs, such as mailing lists, that could drive up...

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