1. Ritter’s Direct Mail Piece of the Week: Chrysler

    Ritter’s Direct Mail Piece of the Week: Chrysler

    There are few things more exciting than buying a new car. The car manufacturers have gotten increasingly sophisticated with sending information and gifts to the new car owner after the initial purchase. Let’s take a closer look at a recent mailer from Chrysler. Format: A 6 ½” x 9 7/8”...

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  2. Ritter’s Direct Mail Piece of the Week: Saks Fifth Avenue Off 5th

    Ritter’s Direct Mail Piece of the Week: Saks Fifth Avenue Off 5th

    How does a company stand out in the overload of holiday mail? Sak’s Fifth Avenue Off 5th sent a direct mailer that was able to stand out in the crowded mailbox so let’s take a closer look. Format: This self mailer had an overall size of 23.75” x 18” and...

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  3. Direct Mail Piece of the Week: Arrigo Dodge Chrysler Jeep Ram

    Direct Mail Piece of the Week: Arrigo Dodge Chrysler Jeep Ram

    Automotive Dealers use direct mail regularly and in many different ways: postcards, self-mailers, letters in envelopes and oversized pieces. We recently received a piece from Arrigo Dodge Chrysler Jeep Ram that had so many interesting features that made me stop and examine their direct mail postcard a little closer. Format:...

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  4. Direct Mail Piece of the Week: Ram Trucks

    Direct Mail Piece of the Week: Ram Trucks

    Having a consistent marketing theme for a direct mail campaign can help create brand recognition. One recent example is a series of mailers we received from Ram Commercial which supplies a series of trucks for small businesses. The backgrounds and images were similar on the two mailers which helped create...

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  5. Ritter’s Direct Mail Piece of the Week: Florida Atlantic University

    Ritter’s Direct Mail Piece of the Week: Florida Atlantic University

    When sending out direct mail campaigns, varying the size of your mailer can often lead to better results. Many companies lock into using the same size for each mailer so changing up the size will allow you to measure the responses based on size.  Florida Atlantic University (FAU) recently mailed...

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