1. Envelope Teasers

    Envelope Teasers

    When designing your next direct mail campaign, have you considered envelope teaser copy? Here’s a list of some common envelope teasers that can help get your envelope opened: See Inside Open Immediately Free Gift/Offer/Issue RSVP Membership Survey We Need Your Help Urgent Special Offer Your Exclusive Invitation Limited Time Offer...

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  2. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    We all know the list and the offer are critical with any direct mail campaign but let’s not forget the creative. We recently received a visually appealing direct mail piece from American Express. Let’s take a closer look. Format: The envelope was 6” x 9.25” and the inner piece was...

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