1. Ritter’s Direct Mail Piece of the Week: Nespresso

    Ritter’s Direct Mail Piece of the Week: Nespresso

    Sometimes a simple looking piece is full of great techniques to make a direct mail piece stand out. That was the case in this week’s Ritter’s Direct Mail Piece of the Week. Let’s take a closer look at the mailer from Nespresso. Format: The self-mailer was 16.25” x 10” folded...

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