1. Ritter’s Direct Mail Piece of the Week: Sirius Radio

    Ritter’s Direct Mail Piece of the Week: Sirius Radio

    My husband’s subscription to satellite radio expired recently. Sirius XM utilizes direct mail to follow up with lapsed subscriptions on a regular basis. One of their direct mail pieces directed to the Ft. Lauderdale area really caught my attention because it was so unique. Let’s take a closer look. Format:...

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  2. Ritter’s Direct Mail Piece of the Week: Dash Medical

    Ritter’s Direct Mail Piece of the Week: Dash Medical

    Why do certain direct mail campaigns stand out? Sometimes its size, sometimes its uniqueness, sometimes it’s the offer or sometimes it’s the creative or colors used. This week’s direct mail piece of the week is for Dash Medical, a supplier of disposable latex gloves which caught my eye for their...

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  3. Ritter’s Direct Mail Piece of the Week: Dunkin’ Donuts Reward Program

    Ritter’s Direct Mail Piece of the Week: Dunkin’ Donuts Reward Program

    Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in today’s marketplace. Colloquy found in a 2013 study that there are 2.647 billion loyalty program...

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  4. Direct Mail Tips: Part 3

    Direct Mail Tips: Part 3

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you...

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  5. Direct Mail Tips: Part 2

    Direct Mail Tips: Part 2

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you...

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  6. Direct Mail Tips: Part 1

    Direct Mail Tips: Part 1

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you...

    read more

  7. Ritter’s Direct Mail piece of the week: Tommy Bahama

    Ritter’s Direct Mail piece of the week: Tommy Bahama

    Holiday sales are a great way to introduce your brand to new prospects. Tommy Bahama did just that last fall with a very attractive invitation style mailer. Let’s break down this direct mail piece and see what made it so effective. Format: The envelope was 5.25” x 7.25” and the...

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  8. Ritter’s Direct Mail Piece of the Week:
    National Pool Service

    Ritter’s Direct Mail Piece of the Week:National Pool Service

    Making sure your marketplace is aware of your services is a challenge for many industries. National Pool Service recently mailed a postcard that caught my eye. Let’s break down the mail piece to see what made it so effective. Format This was a 5.25” x 8.5” postcard. Design They used...

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  9. Ritter’s Direct Mail Piece of the Week:
    Buca di Beppo Italian Restaurant

    Ritter’s Direct Mail Piece of the Week: Buca di Beppo Italian Restaurant

    The holidays are huge for restaurants that also provide catering services. This postcard gets mixed reviews so let’s break it down and find out why. Format This postcard was 6×9”. Design Sort of rustic homestyle Italian feel. Printing & Paper UV used on back side (non-address side). Purpose The postcard...

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  10. HOW TO: Campaign Effectively Using Direct Mail

    HOW TO: Campaign Effectively Using Direct Mail

    Let’s begin by examining the different types of direct mail pieces in order to get a better idea of how they can be utilized in a campaign. Common direct mail pieces include postcards, letters, self-mailers, brochures, coupon mailers, catalogues, personalized direct mail pieces and packages of all shapes and sizes....

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