1. Resources and Inspiration for Direct Mail Marketing

    Resources and Inspiration for Direct Mail Marketing

    USPS Irresistible Mail Microsite Irresistiblemail.com, USPS’s Irresistible Mail microsite, includes a selection of the finest and most innovative mail campaigns that brands have successfully executed via direct mail. From case studies to demonstrations on how to create interactive pieces, this site is an all-in-one resource for direct mail inspiration. While...

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  2. Direct mail continues to deliver

    Direct mail continues to deliver

    Research reveals that direct mail can still achieve exceptional results in driving response and action – among all age groups. A study into consumers’ attitudes towards direct mail reveals that some 79 percent of consumers act on companies’ direct mailings immediately. From Letterbox To Inbox – an attitudinal print tracking study...

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