1. Ritter’s Direct Mail Piece of the Week: Cornell University

    Ritter’s Direct Mail Piece of the Week: Cornell University

    Colleges and universities seek continued engagement with alumni for many reasons including generating PR, cultivating donors and volunteers, outreach to the community and celebrating important milestones. My alma mater, Cornell, recently sent out a mailer to publicize its 150 year anniversary. Cornell is and has been hosting a series of...

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