How do I find more of my best prospects and clients?

One idea is to do a reverse profile. How does that work? You compile a list of your best clients (500 qty. records minimum). Then Ritter’s can match with consumer and business demographic overlays that reveal more detailed information about your prospects.

Consumer demographics include:



Marital Status


Children in Household

Child Ages

Estimated Income

Home Owner

Dwelling Type

And many more


Business demographics include:

Annual Sales Volume

Employee Size

Location Type

Years in Business

Credit Code

Credit Grade

Square Footage

And many more


Why do a reverse profile? When you can’t clearly identify your ideal client; to learn more about your existing clients or to segment your customer base for more personalized marketing. How often do you need to do reverse marketing? It’s recommended every 1-2 years or as your customer list changes or any time you are looking to go into a new market, launch a new product or continue to segment your list. By leveraging your data, you can make better sales and marketing decisions.