Client Resources

  1. What are standard formats for direct mail?

    What are standard formats for direct mail?

    Before you design your next direct mail piece, consider the standard formats that are available and what would work best for your campaign. Here are the most popular formats for direct mail: -Full dress package: Usually a letter-sized envelope with up to six inserts: outer envelope, letter, brochure, lift letter, reply card and reply envelope. Advantages: all inclusive and allows...

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  2. Ritter’s Direct Mail Piece of the Week: Potamkin Hyundai

    Ritter’s Direct Mail Piece of the Week: Potamkin Hyundai

    We recently received a most unusual direct mailer: a brown paper bag. Since I don’t normally get brown paper bags in the mail I was curious and of course felt compelled to open it.  This was genius on the part of direct mail marketing company, Potamkin Hyundai, a car dealership located in Miami. Every direct mail campaign should have a...

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  3. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    Co-op advertising is a great way to tie brands together and introduce new clients to sister brands of companies they already patronize. American Express recently teamed up with a group of three restaurants owned by the same parent company in the Ft. Lauderdale and Boca Raton area to send out a direct mailer. Let’s take a closer look. Format: A...

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  4. Ritter’s Direct Mail Piece of the Week: Hallmark

    Ritter’s Direct Mail Piece of the Week: Hallmark

    Finding ways to interact with clients is important for marketers. This week’s direct mail piece of the week is from Hallmark and they got me engaged with their latest direct mail campaign. I receive monthly postcards from Hallmark because I belong to their loyalty club so they are definitely using targeted direct mail to get their message across to their...

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  5. Turn up the Dial on your Direct Mail!

    Turn up the Dial on your Direct Mail!

    Don’t forget to use direct mail in your marketing mix. A well thought out direct mail campaign coupled with other marketing channels can significantly increase your success rate. This infographic shows some great reason why you should use direct mail.

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  6. Ritter’s Direct Mail Piece of the Week: UPS

    Ritter’s Direct Mail Piece of the Week: UPS

    Loyalty or reward programs continue to remain popular as a way of connecting with consumers on a deeper level and making them feel appreciated via rewards. We recently received a direct mailer from UPS that caught my attention: first because of the envelope, then for the easy to understand brochure. Let’s take a closer look to see why this mass...

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  7. Turn Your Brand Into a Rock Star

    Turn Your Brand Into a Rock Star

    Turn Your Brand Into a Rock Star from ritterscommunications Before social media and content marketing, the Grateful Dead was blazing the trail to more innovative and personal marketing strategies. From creating one-on-one customized communications to promoting “freemium” content, the Grateful Dead knew how to keep, promote and capitalize on their brand “fans” better than anyone at the time. So let’s...

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  8. Ritter’s Direct Mail Piece of the Week: Disney

    Ritter’s Direct Mail Piece of the Week: Disney

    Our direct mail piece of the week brought a smile to my face when I saw the envelope. Then I couldn’t wait to open it and see what was inside. Disney did a masterful job of leveraging familiar Disney characters in an effort to inform us about a new service they were offering. Let’s take a closer look at their...

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  9. Ritter’s Direct Mail Piece of the Week: M&M’s

    Ritter’s Direct Mail Piece of the Week: M&M’s

    Who doesn’t love M&M’s? Even better, customized M&M’s with your choice of color and imprint! M&M’s has tremendous brand recognition and part of their business is customizing them. We recently received a direct mail piece from them highlighting their business offerings. Let’s take a closer look. Format: This self-mailer was 32” x 8” folded with a gate fold to 8”...

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  10. Ritter’s Direct Mail Piece of the Week: Mission Lakes Dental Care

    Ritter’s Direct Mail Piece of the Week: Mission Lakes Dental Care

    Every Door Direct Mail (EDDM) is a great marketing tool for those industries that draw their clientele a set distance from their business. Some examples are restaurants, dry cleaners and healthcare. The biggest benefit of EDDM is the postage savings. The mailer selects their zip codes and/or carrier routes directly from usps.com and can select “residences only” or “residences and...

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  11. Ritter’s Direct Mail Piece of the Week: Sirius Radio

    Ritter’s Direct Mail Piece of the Week: Sirius Radio

    My husband’s subscription to satellite radio expired recently. Sirius XM utilizes direct mail to follow up with lapsed subscriptions on a regular basis. One of their direct mail pieces directed to the Ft. Lauderdale area really caught my attention because it was so unique. Let’s take a closer look. Format: This direct mailing was a letter in a #10 envelope...

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  12. Direct Mail Tips: Part 6

    Direct Mail Tips: Part 6

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  13. Direct Mail Tips: Part 5

    Direct Mail Tips: Part 5

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  14. Ritter’s Direct Mail Piece of the Week: Dash Medical

    Ritter’s Direct Mail Piece of the Week: Dash Medical

    Why do certain direct mail campaigns stand out? Sometimes its size, sometimes its uniqueness, sometimes it’s the offer or sometimes it’s the creative or colors used. This week’s direct mail piece of the week is for Dash Medical, a supplier of disposable latex gloves which caught my eye for their creative and colors. Let’s take a closer look. Format: This...

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  15. Direct Mail Tips: Part 4

    Direct Mail Tips: Part 4

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  16. Ritter’s Direct Mail Piece of the Week: Dunkin’ Donuts Reward Program

    Ritter’s Direct Mail Piece of the Week: Dunkin’ Donuts Reward Program

    Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in today’s marketplace. Colloquy found in a 2013 study that there are 2.647 billion loyalty program memberships in the U.S., which is a 26.7% increase from...

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  17. Direct Mail Tips: Part 3

    Direct Mail Tips: Part 3

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  18. Direct Mail Tips: Part 2

    Direct Mail Tips: Part 2

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

    read more

  19. Writing Effective Cross-Channel Teasers

    Writing Effective Cross-Channel Teasers

    Studies have presented results ranging from 247 to more than 3,000 as the number of offers and marketing messages we encounter in one day. Truth is, we don’t notice that we’ve even been exposed to half of them. If we were to believe the lower number of 247, you begin to get the picture of how difficult it is to...

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