Client Resources

  1. How to create a direct mail list

    How to create a direct mail list

    Mailing lists are very important to the outcome of a direct mail campaign. Get the message to the right person at the right time and you are well on your way to success. Having a “bad” list can likewise sink all your hard work. Let’s take a look at how to best compile a list for maximum success. First, create...

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  2. 4 Tips for a Successful Eblast

    4 Tips for a Successful Eblast

    One of the roles I have at Ritter’s Communications is developing marketing emails for our clients. Email marketing has dramatically increased companies’ ROI due to the progressive use of technology among consumers in today’s society. A recent statistic from Litmus.com showed that email marketing is the third overall lead generation source. Developing emails can have a big impact on your...

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  3. Ritter’s Direct Mail Piece of the Week: Jaguar

    Ritter’s Direct Mail Piece of the Week: Jaguar

    Wow! Jaguar pulled out all the stops in a recent direct mail piece. Let’s take a closer look. Format: The self-mailer was dimensional or “bulky”: 8” x 8” and ½” thick. Design:  The minimalist design on the outside had a large black solid, Jaguar logo and tagline on the address side. The back side, or front of the mailer, was...

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  4. Envelope Teasers

    Envelope Teasers

    When designing your next direct mail campaign, have you considered envelope teaser copy? Here’s a list of some common envelope teasers that can help get your envelope opened: See Inside Open Immediately Free Gift/Offer/Issue RSVP Membership Survey We Need Your Help Urgent Special Offer Your Exclusive Invitation Limited Time Offer Sale Last Chance Official Notification

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  5. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    We all know the list and the offer are critical with any direct mail campaign but let’s not forget the creative. We recently received a visually appealing direct mail piece from American Express. Let’s take a closer look. Format: The envelope was 6” x 9.25” and the inner piece was an overall size of 18.5” x 16” folded to 5.75”...

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  6. Ritter’s Direct Mail Piece of the Week: Starbucks

    Ritter’s Direct Mail Piece of the Week: Starbucks

    Consumers love samples, particularly ones that taste good! I recently signed up to receive a sample of Starbucks K-cup hot chocolate. Let’s take a closer look at the direct mail package they sent me. Format: This was a box…the size reminded me of a box of checks but with much better contents. The box was 6” x 2” x 3.5”....

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  7. Dimensional Mail

    Dimensional Mail

    This is a type of direct mail that is any shape other than flat like a post card or sales letter and is one of the most effective ways to reach elusive prospects with your sales message. A dimensional mailer is simply one that has more than two dimensions. Unlike a letter, postcard or self-mailer, it has three dimensions. Dimensional...

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  8. Ritter’s Direct Mail Piece of the Week: Chrysler

    Ritter’s Direct Mail Piece of the Week: Chrysler

    There are few things more exciting than buying a new car. The car manufacturers have gotten increasingly sophisticated with sending information and gifts to the new car owner after the initial purchase. Let’s take a closer look at a recent mailer from Chrysler. Format: A 6 ½” x 9 7/8” envelope with a 9” x 17 ¾” trifold piece inside....

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  9. Mail Prep Checklist

    Mail Prep Checklist

    Next time you are planning a direct mail campaign, use this handy checklist. Specific description of what is being mailed. (specs should include paper type, weight, page count, folding description, flat and finished size) Number of pieces being printed vs quantity being mailed. Size and weight of each piece. (are all pieces common or are there multiple versions that may...

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  10. Direct Mail Piece of the Week: Mac Papers

    Direct Mail Piece of the Week: Mac Papers

    One theme we discuss often in this blog is getting noticed in the mail. You can have a great list and great timing but if your artwork or messaging isn’t resonating with your prospects, your direct mail will not be as successful as it could be. Let’s take a closer look at a direct mail campaign from Mac Papers that...

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  11. Ritter’s Direct Mail Piece of the Week: Saks Fifth Avenue Off 5th

    Ritter’s Direct Mail Piece of the Week: Saks Fifth Avenue Off 5th

    How does a company stand out in the overload of holiday mail? Sak’s Fifth Avenue Off 5th sent a direct mailer that was able to stand out in the crowded mailbox so let’s take a closer look. Format: This self mailer had an overall size of 23.75” x 18” and folded down to 6” x 9”. Design: The most interesting...

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  12. Ritter’s Direct Mail Piece of the Week: Sappi Paper

    Ritter’s Direct Mail Piece of the Week: Sappi Paper

    It’s not too often that we see a direct mail piece that makes us say “wow” but a piece we received earlier this year did just that. Sappi is a paper manufacturer and was advertising for its Printer of the Year Award. Let’s take a closer look. Format: The envelope was 6” x 9” and the insert sheet was slightly...

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  13. Direct Mail Piece of the Week: Arrigo Dodge Chrysler Jeep Ram

    Direct Mail Piece of the Week: Arrigo Dodge Chrysler Jeep Ram

    Automotive Dealers use direct mail regularly and in many different ways: postcards, self-mailers, letters in envelopes and oversized pieces. We recently received a piece from Arrigo Dodge Chrysler Jeep Ram that had so many interesting features that made me stop and examine their direct mail postcard a little closer. Format: This postcard was set up as 5.5” x 11”, an...

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  14. Unusual direct mail envelope idea

    Unusual direct mail envelope idea

    We wanted to share a unique envelope that recently arrived in our mailbox from XM radio. Notice the embossing on the envelope which gave it a very interesting look and feel. Great job by XM Radio to try something different to attract consumer’s attention.

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  15. The 40/40/20 Rule

    The 40/40/20 Rule

    Developed by marketing guru Ed Mayer, the 40/40/20 rule of direct marketing is a tried-and-true formula for success that has been proven and followed for decades. The principle is that 40 percent of your direct marketing success is dependent on your audience, another 40 percent is dependent on your offer, and the last 20 percent is reserved for creative and...

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  16. Direct Mail Piece of the Week: BMW

    Direct Mail Piece of the Week: BMW

    Companies need to use all the tools in their toolkit when trying to get their message across to their clients and prospects. One recent example of a job well done was by BMW. Let’s take a closer look. Format: The piece was a booklet with a size of 9.5” x 4”. The pages were staggered on the front of the...

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  17. 7 New Rules for Engagement for B-2-B Direct Marketing

    7 New Rules for Engagement for B-2-B Direct Marketing

    A big challenge for marketers, and one that’s become a must in the age of algorithms, is how to engage with customers. We loved this presentation that was made at the DMA2011 B-2-B Symposium by Mary Miller, Global Director of Marketing at Oak Brook, Ill.-based mardevdm2 on how to communicate with customers on their terms: 1. Do not initiate contact...

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