Client Resources

  1. Direct Mail Goes High-Tech Part 1

    Direct Mail Goes High-Tech Part 1

    How Marketing’s Most Steadfast Vehicle Is Combining Technology and Tangibility It’s perhaps unsurprising that a dinosaur such as direct mail doesn’t get a lot of love in a marketing landscape brimming with buzzwords. In an era defined by digital innovation, who gets excited about a piece of mail? The answer may surprise you. Direct mail has shown remarkable staying power,...

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  2. 7 Best Practices for Creating GREAT Infographics

    7 Best Practices for Creating GREAT Infographics

    Infographics are a hugely popular method for companies to communicate their information. These can be used as advertisements, content marketing, press releases, how-to instructions, presentation handouts, brochures, posters, and much more. Hundreds of thousands of infographics are available online; however, most of them are poor designs that don’t produce the results the company had hoped for. Here are seven best...

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  3. Ritter’s Direct Mail Piece of the Week: National Pen Company

    Ritter’s Direct Mail Piece of the Week: National Pen Company

    Dimensional or “bulky” mail has a much higher open rate than other types of mail pieces because end users are curious about what is inside the package. Let’s take a closer look at a recent dimensional mailer from National Pen Company. Format: The mailer consisted of a 6” x 9” outer envelope, an 8.5” x 3.5” buck slip, an 8.5”...

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  4. How to write impactful blog posts

    How to write impactful blog posts

    Three keys to writing useful, entertaining and inspired content. Your blog is the hub of your online content, so before you engage on any other social channels or before you produce any other content like e-books or videos, you have to have a home base. All brands need some kind of flexible content management system – and the main value...

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  5. How to optimize, manage & monetize your subscriber list

    How to optimize, manage & monetize your subscriber list

    Maximizing the return on your email list isn’t rocket science, but it does require some strategic planning, says Tim Sweeney. The easy analogy for sending great email content to a poorly maintained database of email subscribers is the proverbial tree falling in the woods. In truth, creating marketing content to package into your emails and then misfiring on who it...

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  6. Direct mail continues to deliver

    Direct mail continues to deliver

    Research reveals that direct mail can still achieve exceptional results in driving response and action – among all age groups. A study into consumers’ attitudes towards direct mail reveals that some 79 percent of consumers act on companies’ direct mailings immediately. From Letterbox To Inbox – an attitudinal print tracking study of 1,232 adults conducted by the Direct Marketing Association (DMA)...

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  7. How to use triggered emails

    How to use triggered emails

    Automated emails, triggered by a customer’s online actions, can significantly enhance the relevance of your email communications and help generate sales. There is, say the experts, a clear moment of truth when a consumer decides whether or not he or she will enter into a relationship with your brand. In the world of email, delivering those moments of truths that...

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  8. 3 golden rules for social video

    3 golden rules for social video

    An entry-level guide to creating compelling video content According to YouTube, more than one billion users visit its site each month, spending four billion hours watching videos. It is estimated that Youtube gets over 30 million visitors per day. Today, consumers have a tolerance of about two seconds for a video to load. The good news: they desire videos that inform them about your product. Here’s how...

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  9. Direct Mail Piece of the Week: Tiffany & Co.

    Direct Mail Piece of the Week: Tiffany & Co.

    Tiffany & Co. is a well-known luxury jewelry company. They have built their brand utilizing a certain shade of teal for their jewelry boxes. So when we recently received a teal envelope in the mail, we couldn’t wait to open it and see what was inside! Format: Teal outer envelope with a 4.5” x 6” perfect bound booklet inside. Design:...

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  10. Direct Mail Piece of the Week: Sephora

    Direct Mail Piece of the Week: Sephora

    Unusual means not common and that certainly describes a recent mailing by Sephora, a cosmetics chain, who sells beauty products such as makeup, perfume, haircare, and skincare. Why is being unusual so important? In order to break through the mailbox clutter, standing out in any way possible can enhance your mailing’s  chance of being viewed. Let’s take a closer look....

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  11. Ritter’s Direct Mail Piece of the Week: Fairytale Brownies

    Ritter’s Direct Mail Piece of the Week: Fairytale Brownies

    Highlighting your main selling point with photos is one option when sending out direct mail. A great example is a recent mailing from Fairytale Brownies- in addition to large color photos of their brownies, they also used some other direct mail tricks so let’s take a closer look. Format: Fairytale Brownies used a 9×12 booklet envelope with four 8.5×11” sheets...

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  12. Ritter’s Direct Mail Piece of the Week: Rice Lake

    Ritter’s Direct Mail Piece of the Week: Rice Lake

    Unusual or “bulky” mail gets noticed! Our direct mail piece of the week is from Rice Lake Weighing Systems who mailed not only an unusual piece but one that was bulky as well. Let’s take a closer look. Format: There was an outer cross shaped envelope that enclosed a brochure. The overall size of the mailer was 8.25” x 4”...

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  13. How do I find more of my best prospects and clients?

    How do I find more of my best prospects and clients?

    One idea is to do a reverse profile. How does that work? You compile a list of your best clients (500 qty. records minimum). Then Ritter’s can match with consumer and business demographic overlays that reveal more detailed information about your prospects. Consumer demographics include: Age Gender Marital Status Occupation Children in Household Child Ages Estimated Income Home Owner Dwelling...

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  14. Milestone Birthday Marketing for Financial Planners & Advisors – Small monthly mailings that generate big response

    Milestone Birthday Marketing for Financial Planners & Advisors – Small monthly mailings that generate big response

    Milestone birthday marketing is a cost-effective way for financial advisors, stock brokers and estate planners to reach out to new prospects with on-going campaigns that mail small, affordable quantities each month and generates a tremendous lifetime value in return. These are the 3 key milestone birthdays we will be reviewing in this article: Turning 59 ½ Turning 65 and Turning...

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  15. Ritter’s Direct Mail Piece of the Week – BJ’s

    Ritter’s Direct Mail Piece of the Week – BJ’s

    Sometimes a tiny element is enough to elevate a direct mail piece into my “open” category. That was the case with a recent mailer from BJ’s. Let’s take a closer look. Format: A #10 envelope with an 8.5×11” letter enclosed. Design: The most interesting aspect about the envelope was in the upper left corner. BJ’s made the corner of the...

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  16. Emotional Copy Drivers that Generate Response

    Emotional Copy Drivers that Generate Response

    When developing a direct mail campaign, here are the top emotional drivers that bridge the gap between your client’s needs and wants and your company’s product or service. The first seven drivers were defined by Swedish entrepreneur Axel Andersson and Seattle direct marketer Bob Hacker and are outlined in the Denny Hatch’s book Secrets of Emotional, Hot-Button Copywriting. We are...

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