1. How to write impactful blog posts

    How to write impactful blog posts

    Three keys to writing useful, entertaining and inspired content. Your blog is the hub of your online content, so before you engage on any other social channels or before you produce any other content like e-books or videos, you have to have a home base. All brands need some kind...

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  2. How to use triggered emails

    How to use triggered emails

    Automated emails, triggered by a customer’s online actions, can significantly enhance the relevance of your email communications and help generate sales. There is, say the experts, a clear moment of truth when a consumer decides whether or not he or she will enter into a relationship with your brand. In...

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  3. 3 golden rules for social video

    3 golden rules for social video

    An entry-level guide to creating compelling video content According to YouTube, more than one billion users visit its site each month, spending four billion hours watching videos. It is estimated that Youtube gets over 30 million visitors per day. Today, consumers have a tolerance of about two seconds for a video to load. The good news: they...

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  4. Using a Targeted Mailing List to Reach the Right Audience across Multiple Marketing Channels

    Using a Targeted Mailing List to Reach the Right Audience across Multiple Marketing Channels

    We all know that Direct Marketing response is built on several key fundamentals: Targeted mailing list Marketing channel Solid Offer Timing Each of these elements is important…but, in my opinion, audience targeting that is most important factor. Reaching the right audience with a targeted mailing list transcends channel. If we...

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  5. Emotional Copy Drivers that Generate Response

    Emotional Copy Drivers that Generate Response

    When developing a direct mail campaign, here are the top emotional drivers that bridge the gap between your client’s needs and wants and your company’s product or service. The first seven drivers were defined by Swedish entrepreneur Axel Andersson and Seattle direct marketer Bob Hacker and are outlined in the...

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