1. What kind of black should I use when designing for CMYK print?

    What kind of black should I use when designing for CMYK print?

    100% Black ONLY may appear “charcoal”, simply because it hasn’t been enriched with any other colors. Inks are semi-transparent, therefore 100% Black only will NOT look like a dark black.   To get a rich black on press, you must create what is called a “build” or “bump”.  This is usually something like: 100% black and 50% Cyan, or 40%...

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  2. Magnet Mailers

    Magnet Mailers

    Magnet mailers are a great leave behind or a long-term reminder to your customer or prospect. They offer continuous branding so even if your prospect does not need your services today they can put your magnet on their refrigerator and call when they need you. Magnets come in many different shapes so you can really stand out in the mail....

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  3. New Look, New Website for 2014

    New Look, New Website for 2014

    Fort Lauderdale, FL – Exciting times at Ritter’s Communications with the launch of a new website! What will you find? Besides a new look, you’ll find more useable content under our new Client Resources section addressing everything from 2014 USPS Direct Mail guidelines to Envelope Size charts and design templates. Years of direct mail expertise are funneled into short video...

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  4. Direct+ Launching January 2014

    Direct+ Launching January 2014

    Fort Lauderdale, FL – January 2014 is an important month for Ritter’s Communications. It marks the publishing of their inaugural issue of Direct+, a marketing publication that is written specifically for business owners, as well as marketing professionals, regardless of their area of marketing expertise: print, digital, mobile, or social. This 16-page magazine covers a wide array of topics and...

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