Why Direct Mail

1. Direct Mail is Eye Catching
   • 79% of consumers spend time reading direct mail
     
     55% of consumers look forward to opening their mail.
     
     Everyone has a mailbox but not everyone has email/smartphone or wants to receive ads via email.
2. Direct Mail can Target
   • Direct mail allows you to target a specific audience, making it a very effective means of advertising.
3. Direct Mail can be Unique and Inventive
   • Direct mail can be innovative, bold, and original and unlike other forms of advertising, direct mail has a longer advertising life.
4. Direct Mail makes Customers Feel Valued
   • Direct mail used for customer acquisition, retention or engagement can be personalized for both your customer and your organization.
5. Direct Mail can lead to Positive Brand recognition
   • Direct Mail allows you to portray your company in the most positive manner.
     
     93% of consumers are more likely to open mail from a known company.
6. Direct Mail can be a Call to Action
   • 75% of consumers have made a purchase due to direct mail.
7. Direct Mail is Convenient and Adaptable
   • Direct mail becomes a physical product in your customer’s hands.
     
     Direct mail is flexible. It can fit any budget and target any audience all while meeting the goals of your organization and improving business reach and visibility.
     
     Direct mail can be formatted to meet any time schedule, budget or marketing goal.
8. Direct Mail provides Information
   • Direct mail is one of the most effective and widely used methods of generating leads.
     
     Direct mail offers the most effective way to measure your marketing investment returns and control the flow of useful information.
     
     Direct mail is a useful promotional tool that can be extremely intricate or simple.
9. Direct mail is Recyclable
   • Paper is one of the most recyclable materials on earth.

• Why Direct Mail?
• NCOA: What and Why?
• Postal rate chart
• Mail piece sizes
• Presorted standard vs. presorted first class
• Layout for letter size mail piece
• Useful Postal Links

• Questions?
  Click to Contact Us!