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USPS Mobile Buy-It-Now Promotion

The holidays are around the corner and, with smart phone technology, more shoppers are making their purchases on the go. Take your marketing to the next level this holiday season by participating in the USPS Mobile Buy-It-Now promotion. Created to encourage shoppers to make their purchases from their mobile phones, the Mobile Buy-It-Now Promotion will encourage your shoppers to engage with your company while saving you costs on your direct mail campaign.

When is registration?

Registration for the USPS Emerging Technologies Promotion begins September 15, 2013 and ends December 31, 2013.

Download the Incentive Programs Enrollment User Guide

What is the promotion period?

The Emerging Technologies Promotion will run November 1, 2013 through December 31, 2013.

What discount is applied if my direct mail qualifies for the program?

Download the Program Requirements

2% of eligible postage. The discount is calculated in PostalOne!® and applied to the postage statement at the time of mailing. The 2% discount is deducted from the postage amounts of qualifying product categories that are paid at the time of mailing. Normal postage prices as listed in the published Price List (Notice 123) apply to the mailing and the discount is applied to those prices.

How can my business apply for the discount?

Participants and/or mail service providers (MSP) must register on the Business Customer Gateway (BCG) via the Incentive Program service (gateway.usps.com) and agree to promotion terms at least 2 hours prior to presenting the first qualifying mailing and specify which permits and/or CRIDs will be participating in the promotion.  (It is recommended that mailers register several days in advance of the first qualifying mailing.)  As part of terms of participation, at the end of the promotion period, mailers agree to complete a survey on the Business Customer Gateway about their participation in the promotion.

What mail classes are eligible?

Standard Mail letters and flats, First Class Mail® presort and automation letters, cards and flats.

Interested in participating in the USPS Mobile Buy-It-Now Promotion?

Visit https://ribbs.usps.gov/mobilebarcode/documents/tech_guides/MobileBuyItNow.htm for more information.

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