You’ve heard the rumors before, print is dead. Yet, thousands of printed pieces are mailed daily and find their way to our mailboxes. If print isn’t dead, then how successful is direct mail marketing?
Despite the rumors, direct mail is still very much alive. According to a report by Winterberry Group, marketers spent more than $45 billion on direct mail in 2012, and they are projected to increase spending by 3.6% throughout the coming year. That’s a lot of direct mail and for good reason, too. Consumers who receive direct mail are more likely to make purchases and engage with a brand than those who don’t, and companies who use direct mail in their marketing mix are 30 times more likely to receive a response from a customer through direct mail than through their email marketing efforts.
That’s great news! And now is the time to start. With the holiday season fast approaching, direct mail is the perfect way to make the personal connection with your customers. Give us a call to find out how we can get your direct mail campaign started!