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  1. USPS Changes Standards for Folded Self-Mailers – January 5th 2013

    USPS Changes Standards for Folded Self-Mailers – January 5th 2013

    Beginning January 5th of 2013, USPS will implement new rules for folded self-mailers. Past standards were causing USPS sorting equipment to jam, in turn damaging mail pieces. Due to the various changes in weight, size and finishing processes, the USPS machinery will run more efficiently and improve the overall processing...

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  2. The USPS: New Services and Pricing for 2013

    The USPS: New Services and Pricing for 2013

    2013 brings about a new round of changes for the USPS, beginning with the elimination of the POSTNET Barcode which will be replaced by Intelligent Mail Barcodes or the OneCode Solution. The USPS is also unveiling some free services for 2013. All competitive packages including but not limited to Parcel...

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  3. Target Marketing VS Shotgun Marketing

    Target Marketing VS Shotgun Marketing

    Our blog today is about the differences between Targeted Marketing and Shotgun Marketing. Targeted marketing allows a business to advertise to a specific set of consumers based on any variable such as age, gender, income, etc.  Target marketing creates specialized messages catered to the consumers that are most inclined to buy products or services from your company....

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  4. The Evidence – Direct Mail

    The Evidence – Direct Mail

    Let’s take a look at some numbers before we start with the hard evidence. Direct mail can be eye catching… in fact 79% of consumers spend time reading direct mail and 75% of consumers have made a purchase due to direct mail. Have you ever stopped to consider why direct...

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  5. Road Map to Direct Mail – Part 3

    Road Map to Direct Mail – Part 3

    Part 3: Strategy Checklist for Direct Mail Campaign Success Ritter’s Communications is happy to see that you have followed the Road to Direct Mail! Have you ever wished for a checklist in order to ensure the success of your direct mail campaign? Well, wish granted! Ritter’s Communications has created a...

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  6. Road Map to Direct Mail – Part 1

    Road Map to Direct Mail – Part 1

    Part 1: Four Advantages to Direct Mail Direct Mail is useful to all businesses no matter the size or industry. In fact, 60% of consumers in the U.S. are saying that they love checking the mail because it enforces their emotional connection to a specific company. The top four benefits...

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  7. How Much Will My Postcard Cost?

    How Much Will My Postcard Cost?

    Ritter’s Communications would like to assist you in estimating costs of a postcard campaign. There are many different costs associated with designing and mailing postcards. Some things to consider are paper, color, size and postage. Even beyond that there are other costs, such as mailing lists, that could drive up...

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