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  1. Ritter’s Direct Mail Piece of the Week:
    Gym Source

    Ritter’s Direct Mail Piece of the Week:Gym Source

    Sales are a great way to generate new business. Gym Source, a company that sells ellipticals, treadmills, home gyms, etc., recently mailed us a postcard announcing a Midnight Madness Sale on Friday, February 21st. Format This postcard was 5.5 x 8.5”. Design The mail side was mostly white paper with...

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  2. ACT NOW! Webinar-On-Demand

    ACT NOW! Webinar-On-Demand

    Welcome to the ACT NOW! Webinar-On-Demand Grab your ACT NOW! Direct Mail Guide and experience the marketing power of direct mail as Daniel Dejan of Sappi Fine Papers and Trish Witkowski of FoldFactory.com speak to you about getting the most from your direct mail campaigns in 2014. With plenty of...

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  3. 2014 USPS price increase

    2014 USPS price increase

    The United States Postal Service recently announced price changes effective January 26, 2014, and are intended to generate $2 billion in incremental annual revenue. These changes include but are not limited to: –First class letter (1 oz.): 3 cent increase to $0.49 –Letters additional ounces: 1 cent increase to $0.21...

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  4. USPS 2014 Mailing Promotions and Incentives

    USPS 2014 Mailing Promotions and Incentives

    The USPS is offering a variety of mailing promotions and incentives in 2014. These include: Mobile Technology promotions: -Branded Color Mobile Technology -Emerging Technology Featuring NFC -Mail Drives Mobile Commerce Technology Drives Relevance promotions: -Color Print in First Class Mail Transactions -Mail and Digital Personalization Leveraged Value of First Class...

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  5. Ritter’s Direct Mail Piece of the Week:
    Buca di Beppo Italian Restaurant

    Ritter’s Direct Mail Piece of the Week: Buca di Beppo Italian Restaurant

    The holidays are huge for restaurants that also provide catering services. This postcard gets mixed reviews so let’s break it down and find out why. Format This postcard was 6×9”. Design Sort of rustic homestyle Italian feel. Printing & Paper UV used on back side (non-address side). Purpose The postcard...

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  6. Upcoming Changes to Direct Mail

    Upcoming Changes to Direct Mail

    The post office has updated requirements to direct mail letter qualifications. One of the changes involves a “barcode clear zone” at the bottom right of each mail piece.  The execution of this regulation has been irregular, but regardless of the varying implementation, it will be mandatory soon. What does this...

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