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  1. Road Map to Direct Mail – Part 2

    Road Map to Direct Mail – Part 2

    Part 2: Testing and Tracking Direct Mail Campaigns First and foremost, in tracking the results a specific direct mail campaign be sure to offer different ways for your customer to reach or reply to you. By giving customers incentives like bringing in the mail piece, mentioning the promotion or calling...

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  2. Every Door Direct Mail – We Can Do It Here!

    Every Door Direct Mail – We Can Do It Here!

    Every Door Direct Mail (EDDM) is a new simplified mailing process being offered from USPS with a discounted postage rate of as little as 14.5 cents per piece. EDDM helps companies blanket complete zip codes and/or carrier routes by streamlining the process and lowering the postage costs. This eliminates the...

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