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  1. Target Marketing VS Shotgun Marketing

    Target Marketing VS Shotgun Marketing

    Our blog today is about the differences between Targeted Marketing and Shotgun Marketing. Targeted marketing allows a business to advertise to a specific set of consumers based on any variable such as age, gender, income, etc.  Target marketing creates specialized messages catered to the consumers that are most inclined to buy products or services from your company....

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  2. Every Door Direct Mail – We Can Do It Here!

    Every Door Direct Mail – We Can Do It Here!

    Every Door Direct Mail (EDDM) is a new simplified mailing process being offered from USPS with a discounted postage rate of as little as 14.5 cents per piece. EDDM helps companies blanket complete zip codes and/or carrier routes by streamlining the process and lowering the postage costs. This eliminates the...

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