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  1. Ritter’s Direct Mail Piece of the Week: Adventures by Disney

    Ritter’s Direct Mail Piece of the Week: Adventures by Disney

    Brand recognition can go a long way in making the end user open an envelope. We recently received an envelope from Adventures by Disney and since I am a huge Disney fan, of course I was interested in what was inside. Let’s take a closer look. Format: The envelope was...

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  2. Ritter’s Direct Mail Piece of the Week: Omaha Steaks

    Ritter’s Direct Mail Piece of the Week: Omaha Steaks

    There’s something about photos of food that just makes me want to eat what I’m looking at! Omaha Steaks regularly sends us mail. The mail pieces do vary but they all have the same theme: sell the food through tantalizing photos. Let’s take a closer look at this direct mail...

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  3. Ritter’s Direct Mail Piece of the Week: Nespresso

    Ritter’s Direct Mail Piece of the Week: Nespresso

    Sometimes a simple looking piece is full of great techniques to make a direct mail piece stand out. That was the case in this week’s Ritter’s Direct Mail Piece of the Week. Let’s take a closer look at the mailer from Nespresso. Format: The self-mailer was 16.25” x 10” folded...

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  4. Ritter’s Direct Mail Piece of the Week: Cornell University

    Ritter’s Direct Mail Piece of the Week: Cornell University

    Colleges and universities seek continued engagement with alumni for many reasons including generating PR, cultivating donors and volunteers, outreach to the community and celebrating important milestones. My alma mater, Cornell, recently sent out a mailer to publicize its 150 year anniversary. Cornell is and has been hosting a series of...

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  5. Ritter’s Direct Mail Piece of the Week: Brunswick

    Ritter’s Direct Mail Piece of the Week: Brunswick

    The holidays can be a big time of year for retail establishments that host holiday parties. Last November we received a mailer from one of these establishments: our local Brunswick Bowling Center. Let’s take a closer look. Format: This self-mailer was 8.5×11” folded in half and mailed at 5.5 x8.5”....

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