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  1. Ritter’s Direct Mail Piece of the Week:
    National Pool Service

    Ritter’s Direct Mail Piece of the Week:National Pool Service

    Making sure your marketplace is aware of your services is a challenge for many industries. National Pool Service recently mailed a postcard that caught my eye. Let’s break down the mail piece to see what made it so effective. Format This was a 5.25” x 8.5” postcard. Design They used...

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  2. USPS 2014 Mailing Promotions and Incentives

    USPS 2014 Mailing Promotions and Incentives

    The USPS is offering a variety of mailing promotions and incentives in 2014. These include: Mobile Technology promotions: -Branded Color Mobile Technology -Emerging Technology Featuring NFC -Mail Drives Mobile Commerce Technology Drives Relevance promotions: -Color Print in First Class Mail Transactions -Mail and Digital Personalization Leveraged Value of First Class...

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  3. Ritter’s Direct Mail Piece of the Week:
    FreshDiet

    Ritter’s Direct Mail Piece of the Week:FreshDiet

    The beginning of the year brings New Year’s resolutions…one of the most popular being losing weight/eating healthier. Freshdiet mailed out a New Year’s self-mailer promoting their service. They are a food service delivery program meant for busy people who don’t have time or like to cook. They claim the food...

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  4. Direct+ Launching January 2014

    Direct+ Launching January 2014

    Fort Lauderdale, FL – January 2014 is an important month for Ritter’s Communications. It marks the publishing of their inaugural issue of Direct+, a marketing publication that is written specifically for business owners, as well as marketing professionals, regardless of their area of marketing expertise: print, digital, mobile, or social....

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  5. Ritter’s Communications’ Direct Marketing Playbook

    Ritter’s Communications’ Direct Marketing Playbook

    Ritter’s Communications’ Direct Marketing Playbook is an interactive template to guide you through the process of creating your next direct mail campaign. Designed as an over-sized printed pad of template sheets providing your marketing team with the structure to organize your campaign elements including messaging, offers, call-to-actions and goals. Using...

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  6. USPS Changes Standards for Folded Self-Mailers – January 5th 2013

    USPS Changes Standards for Folded Self-Mailers – January 5th 2013

    Beginning January 5th of 2013, USPS will implement new rules for folded self-mailers. Past standards were causing USPS sorting equipment to jam, in turn damaging mail pieces. Due to the various changes in weight, size and finishing processes, the USPS machinery will run more efficiently and improve the overall processing...

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  7. HOW TO: Campaign Effectively Using Direct Mail

    HOW TO: Campaign Effectively Using Direct Mail

    Let’s begin by examining the different types of direct mail pieces in order to get a better idea of how they can be utilized in a campaign. Common direct mail pieces include postcards, letters, self-mailers, brochures, coupon mailers, catalogues, personalized direct mail pieces and packages of all shapes and sizes....

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  8. Stealth Mode – The reason why…

    Stealth Mode – The reason why…

    Stealth Mode is defined by PC Mag as an act, “taking place in secret. It often refers to the position that startup companies take when developing a product they feel will be very competitive in the marketplace.” It is important for companies to go into stealth mode for a plethora...

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  9. The USPS: New Services and Pricing for 2013

    The USPS: New Services and Pricing for 2013

    2013 brings about a new round of changes for the USPS, beginning with the elimination of the POSTNET Barcode which will be replaced by Intelligent Mail Barcodes or the OneCode Solution. The USPS is also unveiling some free services for 2013. All competitive packages including but not limited to Parcel...

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