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  1. Ritter’s Direct Mail Piece of the Week: Brunswick

    Ritter’s Direct Mail Piece of the Week: Brunswick

    The holidays can be a big time of year for retail establishments that host holiday parties. Last November we received a mailer from one of these establishments: our local Brunswick Bowling Center. Let’s take a closer look. Format: This self-mailer was 8.5×11” folded in half and mailed at 5.5 x8.5”....

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  2. Ritter’s Direct Mail Piece of the Week: Potamkin Hyundai

    Ritter’s Direct Mail Piece of the Week: Potamkin Hyundai

    We recently received a most unusual direct mailer: a brown paper bag. Since I don’t normally get brown paper bags in the mail I was curious and of course felt compelled to open it.  This was genius on the part of direct mail marketing company, Potamkin Hyundai, a car dealership...

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  3. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    Co-op advertising is a great way to tie brands together and introduce new clients to sister brands of companies they already patronize. American Express recently teamed up with a group of three restaurants owned by the same parent company in the Ft. Lauderdale and Boca Raton area to send out...

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