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  1. Paper Basics: Types of Papers

    Paper Basics: Types of Papers

    The most common papers used in commercial printing are coated, offset and opaque, text and cover, writing and specialty. Let’s take a look at each: Coated: Coated papers have a coating added on their surface before the paper is finished which limits the amount of ink absorbed by the paper...

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  2. USPS Summer Special: Incorporate QR Codes with Direct Mail

    USPS Summer Special: Incorporate QR Codes with Direct Mail

    The U.S. Postal Service (USPS) is pushing direct mail campaigns with yet another initiative. USPS will offer a 3 percent discount in July and August to people mailing letters or flats with a Quick Response, or QR code. The two-dimensional mobile barcodes are readable by smartphones, which allows any iPhone,...

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