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  1. Ritter’s Direct Mail Piece of the Week: Xerox

    Ritter’s Direct Mail Piece of the Week: Xerox

    Wow! We just received an amazing piece of mail the other day and had to include it as this week’s Ritter’s Direct Mail Piece of the Week. Xerox is trying to interest Ritter’s in a new digital press and their mail piece was designed to really get our attention (it...

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  2. 2013 USPS Promotions

    2013 USPS Promotions

    The USPS, for the first time ever, has published a promotions calendar. The 2013 Mailing Services Promotions Calendar was designed to provide useful information to marketers and generate continual interest in mobile barcode usage. “The 2013 Mailing Services Promotions Calendar also will give commercial mailers more time to plan their...

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  3. Road Map to Direct Mail – Part 3

    Road Map to Direct Mail – Part 3

    Part 3: Strategy Checklist for Direct Mail Campaign Success Ritter’s Communications is happy to see that you have followed the Road to Direct Mail! Have you ever wished for a checklist in order to ensure the success of your direct mail campaign? Well, wish granted! Ritter’s Communications has created a...

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  4. Road Map to Direct Mail – Part 1

    Road Map to Direct Mail – Part 1

    Part 1: Four Advantages to Direct Mail Direct Mail is useful to all businesses no matter the size or industry. In fact, 60% of consumers in the U.S. are saying that they love checking the mail because it enforces their emotional connection to a specific company. The top four benefits...

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  5. How Major Companies Are Getting Creative with QR Codes

    How Major Companies Are Getting Creative with QR Codes

    Innovation in the mobile space is advancing so rapidly, most of us probably don’t even know just how lazy we can be with the latest life-simplifying apps available. While developers focus on the next best thing in smartphone applications, we can’t help but pay our attention to the creative ways...

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  6. A Quicker Response to QR Codes: 14 Million Scanned in June

    A Quicker Response to QR Codes: 14 Million Scanned in June

    Mobile marketing is exploding. Currently, 31 percent of all U.S. mobile users own a smartphone (Nielsen) and by 2015, eMarketer predicts that 43 percent are projected to invest in an app-friendly mobile device. Whether you have a smartphone or not, you’ve probably seen those funny black and white squares on...

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  7. Mobile Marketing Mania: How Smartphone Growth is Changing the Game

    Mobile Marketing Mania: How Smartphone Growth is Changing the Game

    Mobile marketing is the fastest growing marketing platform in existence today. Currently, 31 percent of all U.S. mobile users own a smartphone (Nielsen) and by 2015, eMarketer predicts that 43 percent are projected to invest in an app-friendly mobile device. Smartphones and all of the incredible apps, games and other...

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