slide layer
slide layer
slide layer
slide layer
slide layer

Sign Up For Our RSS Feed

Don't miss a single post! Keep up with all the latest news with Ritter's Communications' RSS Feed Weekly Updates.

* = required field

  1. Ritter’s Direct Mail Piece of the Week: Xerox

    Ritter’s Direct Mail Piece of the Week: Xerox

    Wow! We just received an amazing piece of mail the other day and had to include it as this week’s Ritter’s Direct Mail Piece of the Week. Xerox is trying to interest Ritter’s in a new digital press and their mail piece was designed to really get our attention (it...

    read more

  2. Ritter’s Direct Mail Piece of the Week: Sirius Radio

    Ritter’s Direct Mail Piece of the Week: Sirius Radio

    My husband’s subscription to satellite radio expired recently. Sirius XM utilizes direct mail to follow up with lapsed subscriptions on a regular basis. One of their direct mail pieces directed to the Ft. Lauderdale area really caught my attention because it was so unique. Let’s take a closer look. Format:...

    read more

  3. Ritter’s Direct Mail Piece of the Week:
    FreshDiet

    Ritter’s Direct Mail Piece of the Week:FreshDiet

    The beginning of the year brings New Year’s resolutions…one of the most popular being losing weight/eating healthier. Freshdiet mailed out a New Year’s self-mailer promoting their service. They are a food service delivery program meant for busy people who don’t have time or like to cook. They claim the food...

    read more

  4. Ritter’s Communications’ Direct Marketing Playbook

    Ritter’s Communications’ Direct Marketing Playbook

    Ritter’s Communications’ Direct Marketing Playbook is an interactive template to guide you through the process of creating your next direct mail campaign. Designed as an over-sized printed pad of template sheets providing your marketing team with the structure to organize your campaign elements including messaging, offers, call-to-actions and goals. Using...

    read more

  5. QR Codes and NFC Square Off

    QR Codes and NFC Square Off

    You may wonder about NFC tags and what they are used for. It’s not another type of QR code; in fact it is a completely different type of contact-less communication. An NFC tag or Near Field Communication tag is a printed circuit that has an antenna.  This is read by tapping the...

    read more

  6. HOW TO: Campaign Effectively Using Direct Mail

    HOW TO: Campaign Effectively Using Direct Mail

    Let’s begin by examining the different types of direct mail pieces in order to get a better idea of how they can be utilized in a campaign. Common direct mail pieces include postcards, letters, self-mailers, brochures, coupon mailers, catalogues, personalized direct mail pieces and packages of all shapes and sizes....

    read more

  7. Stealth Mode – The reason why…

    Stealth Mode – The reason why…

    Stealth Mode is defined by PC Mag as an act, “taking place in secret. It often refers to the position that startup companies take when developing a product they feel will be very competitive in the marketplace.” It is important for companies to go into stealth mode for a plethora...

    read more

  8. Target Marketing VS Shotgun Marketing

    Target Marketing VS Shotgun Marketing

    Our blog today is about the differences between Targeted Marketing and Shotgun Marketing. Targeted marketing allows a business to advertise to a specific set of consumers based on any variable such as age, gender, income, etc.  Target marketing creates specialized messages catered to the consumers that are most inclined to buy products or services from your company....

    read more

  9. The Evidence – Direct Mail

    The Evidence – Direct Mail

    Let’s take a look at some numbers before we start with the hard evidence. Direct mail can be eye catching… in fact 79% of consumers spend time reading direct mail and 75% of consumers have made a purchase due to direct mail. Have you ever stopped to consider why direct...

    read more

feedback_caps.png