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  1. USPS Emerging Technologies Promotion

    USPS Emerging Technologies Promotion

    Combine technology with your direct mail and save money with the USPS Emerging Technologies promotion. Don’t miss out on this unique opportunity, registration ends September 30. When is registration? Registration for the USPS Emerging Technologies Promotion begins June 15, 2013 and ends September 30, 2013. Download the Incentive Programs Enrollment...

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  2. Ritter’s Communications’ Direct Marketing Playbook

    Ritter’s Communications’ Direct Marketing Playbook

    Ritter’s Communications’ Direct Marketing Playbook is an interactive template to guide you through the process of creating your next direct mail campaign. Designed as an over-sized printed pad of template sheets providing your marketing team with the structure to organize your campaign elements including messaging, offers, call-to-actions and goals. Using...

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  3. 2013 USPS Promotions

    2013 USPS Promotions

    The USPS, for the first time ever, has published a promotions calendar. The 2013 Mailing Services Promotions Calendar was designed to provide useful information to marketers and generate continual interest in mobile barcode usage. “The 2013 Mailing Services Promotions Calendar also will give commercial mailers more time to plan their...

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  4. USPS Changes Standards for Folded Self-Mailers – January 5th 2013

    USPS Changes Standards for Folded Self-Mailers – January 5th 2013

    Beginning January 5th of 2013, USPS will implement new rules for folded self-mailers. Past standards were causing USPS sorting equipment to jam, in turn damaging mail pieces. Due to the various changes in weight, size and finishing processes, the USPS machinery will run more efficiently and improve the overall processing...

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  5. HOW TO: Campaign Effectively Using Direct Mail

    HOW TO: Campaign Effectively Using Direct Mail

    Let’s begin by examining the different types of direct mail pieces in order to get a better idea of how they can be utilized in a campaign. Common direct mail pieces include postcards, letters, self-mailers, brochures, coupon mailers, catalogues, personalized direct mail pieces and packages of all shapes and sizes....

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  6. The USPS: New Services and Pricing for 2013

    The USPS: New Services and Pricing for 2013

    2013 brings about a new round of changes for the USPS, beginning with the elimination of the POSTNET Barcode which will be replaced by Intelligent Mail Barcodes or the OneCode Solution. The USPS is also unveiling some free services for 2013. All competitive packages including but not limited to Parcel...

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  7. The Evidence – Direct Mail

    The Evidence – Direct Mail

    Let’s take a look at some numbers before we start with the hard evidence. Direct mail can be eye catching… in fact 79% of consumers spend time reading direct mail and 75% of consumers have made a purchase due to direct mail. Have you ever stopped to consider why direct...

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  8. Don’t Forget to Tip!

    Don’t Forget to Tip!

    What is Card Tipping? When you hear your print professional speak about Card Tipping, they’re not talking about a monetary donation given when the service was acceptable or remarkable; they’re talking about Card Affixing. Card Tipping or Card Affixing is a process that utilizes a clear removable glue to affix...

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  9. Road Map to Direct Mail – Part 1

    Road Map to Direct Mail – Part 1

    Part 1: Four Advantages to Direct Mail Direct Mail is useful to all businesses no matter the size or industry. In fact, 60% of consumers in the U.S. are saying that they love checking the mail because it enforces their emotional connection to a specific company. The top four benefits...

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