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  1. Ritter’s Direct Mail Piece of the Week: Florida Atlantic University

    Ritter’s Direct Mail Piece of the Week: Florida Atlantic University

    When sending out direct mail campaigns, varying the size of your mailer can often lead to better results. Many companies lock into using the same size for each mailer so changing up the size will allow you to measure the responses based on size.  Florida Atlantic University (FAU) recently mailed...

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  2. Ritter’s Direct Mail Piece of the Week: Omaha Steaks

    Ritter’s Direct Mail Piece of the Week: Omaha Steaks

    There’s something about photos of food that just makes me want to eat what I’m looking at! Omaha Steaks regularly sends us mail. The mail pieces do vary but they all have the same theme: sell the food through tantalizing photos. Let’s take a closer look at this direct mail...

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  3. Ritter’s Direct Mail Piece of the Week: Nespresso

    Ritter’s Direct Mail Piece of the Week: Nespresso

    Sometimes a simple looking piece is full of great techniques to make a direct mail piece stand out. That was the case in this week’s Ritter’s Direct Mail Piece of the Week. Let’s take a closer look at the mailer from Nespresso. Format: The self-mailer was 16.25” x 10” folded...

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  4. Ritter’s Direct Mail Piece of the Week: Xerox

    Ritter’s Direct Mail Piece of the Week: Xerox

    Wow! We just received an amazing piece of mail the other day and had to include it as this week’s Ritter’s Direct Mail Piece of the Week. Xerox is trying to interest Ritter’s in a new digital press and their mail piece was designed to really get our attention (it...

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  5. Ritter’s Direct Mail Piece of the Week: Hallmark

    Ritter’s Direct Mail Piece of the Week: Hallmark

    Finding ways to interact with clients is important for marketers. This week’s direct mail piece of the week is from Hallmark and they got me engaged with their latest direct mail campaign. I receive monthly postcards from Hallmark because I belong to their loyalty club so they are definitely using...

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