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  1. Using a Targeted Mailing List to Reach the Right Audience across Multiple Marketing Channels

    Using a Targeted Mailing List to Reach the Right Audience across Multiple Marketing Channels

    We all know that Direct Marketing response is built on several key fundamentals: Targeted mailing list Marketing channel Solid Offer Timing Each of these elements is important…but, in my opinion, audience targeting that is most important factor. Reaching the right audience with a targeted mailing list transcends channel. If we...

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  2. Every Door Direct Mail – We Can Do It Here!

    Every Door Direct Mail – We Can Do It Here!

    Every Door Direct Mail (EDDM) is a new simplified mailing process being offered from USPS with a discounted postage rate of as little as 14.5 cents per piece. EDDM helps companies blanket complete zip codes and/or carrier routes by streamlining the process and lowering the postage costs. This eliminates the...

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