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  1. Ritter’s Direct Mail Piece of the Week: Florida Atlantic University

    Ritter’s Direct Mail Piece of the Week: Florida Atlantic University

    When sending out direct mail campaigns, varying the size of your mailer can often lead to better results. Many companies lock into using the same size for each mailer so changing up the size will allow you to measure the responses based on size.  Florida Atlantic University (FAU) recently mailed...

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  2. Ritter’s Direct Mail Piece of the Week: Cornell University

    Ritter’s Direct Mail Piece of the Week: Cornell University

    Colleges and universities seek continued engagement with alumni for many reasons including generating PR, cultivating donors and volunteers, outreach to the community and celebrating important milestones. My alma mater, Cornell, recently sent out a mailer to publicize its 150 year anniversary. Cornell is and has been hosting a series of...

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