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  1. Ritter’s Direct Mail Piece of the Week: Mission Lakes Dental Care

    Ritter’s Direct Mail Piece of the Week: Mission Lakes Dental Care

    Every Door Direct Mail (EDDM) is a great marketing tool for those industries that draw their clientele a set distance from their business. Some examples are restaurants, dry cleaners and healthcare. The biggest benefit of EDDM is the postage savings. The mailer selects their zip codes and/or carrier routes directly...

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  2. 2013 USPS Promotions

    2013 USPS Promotions

    The USPS, for the first time ever, has published a promotions calendar. The 2013 Mailing Services Promotions Calendar was designed to provide useful information to marketers and generate continual interest in mobile barcode usage. “The 2013 Mailing Services Promotions Calendar also will give commercial mailers more time to plan their...

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  3. USPS Changes Standards for Folded Self-Mailers – January 5th 2013

    USPS Changes Standards for Folded Self-Mailers – January 5th 2013

    Beginning January 5th of 2013, USPS will implement new rules for folded self-mailers. Past standards were causing USPS sorting equipment to jam, in turn damaging mail pieces. Due to the various changes in weight, size and finishing processes, the USPS machinery will run more efficiently and improve the overall processing...

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  4. HOW TO: Campaign Effectively Using Direct Mail

    HOW TO: Campaign Effectively Using Direct Mail

    Let’s begin by examining the different types of direct mail pieces in order to get a better idea of how they can be utilized in a campaign. Common direct mail pieces include postcards, letters, self-mailers, brochures, coupon mailers, catalogues, personalized direct mail pieces and packages of all shapes and sizes....

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  5. Road Map to Direct Mail – Part 3

    Road Map to Direct Mail – Part 3

    Part 3: Strategy Checklist for Direct Mail Campaign Success Ritter’s Communications is happy to see that you have followed the Road to Direct Mail! Have you ever wished for a checklist in order to ensure the success of your direct mail campaign? Well, wish granted! Ritter’s Communications has created a...

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  6. Road Map to Direct Mail – Part 2

    Road Map to Direct Mail – Part 2

    Part 2: Testing and Tracking Direct Mail Campaigns First and foremost, in tracking the results a specific direct mail campaign be sure to offer different ways for your customer to reach or reply to you. By giving customers incentives like bringing in the mail piece, mentioning the promotion or calling...

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  7. Every Door Direct Mail – We Can Do It Here!

    Every Door Direct Mail – We Can Do It Here!

    Every Door Direct Mail (EDDM) is a new simplified mailing process being offered from USPS with a discounted postage rate of as little as 14.5 cents per piece. EDDM helps companies blanket complete zip codes and/or carrier routes by streamlining the process and lowering the postage costs. This eliminates the...

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