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  1. 4 Tips for a Successful Eblast

    4 Tips for a Successful Eblast

    One of the roles I have at Ritter’s Communications is developing marketing emails for our clients. Email marketing has dramatically increased companies’ ROI due to the progressive use of technology among consumers in today’s society. A recent statistic from Litmus.com showed that email marketing is the third overall lead generation...

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  2. HOW TO: Campaign Effectively Using Direct Mail

    HOW TO: Campaign Effectively Using Direct Mail

    Let’s begin by examining the different types of direct mail pieces in order to get a better idea of how they can be utilized in a campaign. Common direct mail pieces include postcards, letters, self-mailers, brochures, coupon mailers, catalogues, personalized direct mail pieces and packages of all shapes and sizes....

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  3. Stealth Mode – The reason why…

    Stealth Mode – The reason why…

    Stealth Mode is defined by PC Mag as an act, “taking place in secret. It often refers to the position that startup companies take when developing a product they feel will be very competitive in the marketplace.” It is important for companies to go into stealth mode for a plethora...

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  4. The USPS: New Services and Pricing for 2013

    The USPS: New Services and Pricing for 2013

    2013 brings about a new round of changes for the USPS, beginning with the elimination of the POSTNET Barcode which will be replaced by Intelligent Mail Barcodes or the OneCode Solution. The USPS is also unveiling some free services for 2013. All competitive packages including but not limited to Parcel...

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