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  1. Ritter’s Direct Mail Piece of the Week: Capital One

    Ritter’s Direct Mail Piece of the Week: Capital One

    Having a visually interesting direct mail piece can go a long way towards getting the recipient to open or read it. We recently received a piece from Capital One that checked off the “interesting” box. Let’s take a closer look. Format: This direct mail campaign included an oversized 6” x11”...

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  2. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    Co-op advertising is a great way to tie brands together and introduce new clients to sister brands of companies they already patronize. American Express recently teamed up with a group of three restaurants owned by the same parent company in the Ft. Lauderdale and Boca Raton area to send out...

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