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  1. Ritter’s Direct Mail Piece of the Week: Hallmark

    Ritter’s Direct Mail Piece of the Week: Hallmark

    Finding ways to interact with clients is important for marketers. This week’s direct mail piece of the week is from Hallmark and they got me engaged with their latest direct mail campaign. I receive monthly postcards from Hallmark because I belong to their loyalty club so they are definitely using...

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  2. Ritter’s Direct Mail Piece of the Week: Mission Lakes Dental Care

    Ritter’s Direct Mail Piece of the Week: Mission Lakes Dental Care

    Every Door Direct Mail (EDDM) is a great marketing tool for those industries that draw their clientele a set distance from their business. Some examples are restaurants, dry cleaners and healthcare. The biggest benefit of EDDM is the postage savings. The mailer selects their zip codes and/or carrier routes directly...

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  3. Ritter’s Direct Mail Piece of the Week: Sirius Radio

    Ritter’s Direct Mail Piece of the Week: Sirius Radio

    My husband’s subscription to satellite radio expired recently. Sirius XM utilizes direct mail to follow up with lapsed subscriptions on a regular basis. One of their direct mail pieces directed to the Ft. Lauderdale area really caught my attention because it was so unique. Let’s take a closer look. Format:...

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  4. Direct Mail Tips: Part 6

    Direct Mail Tips: Part 6

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you...

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  5. Direct Mail Tips: Part 5

    Direct Mail Tips: Part 5

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you...

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  6. Ritter’s Direct Mail Piece of the Week: Dash Medical

    Ritter’s Direct Mail Piece of the Week: Dash Medical

    Why do certain direct mail campaigns stand out? Sometimes its size, sometimes its uniqueness, sometimes it’s the offer or sometimes it’s the creative or colors used. This week’s direct mail piece of the week is for Dash Medical, a supplier of disposable latex gloves which caught my eye for their...

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  7. Direct Mail Tips: Part 4

    Direct Mail Tips: Part 4

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you...

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  8. Ritter’s Direct Mail Piece of the Week: Dunkin’ Donuts Reward Program

    Ritter’s Direct Mail Piece of the Week: Dunkin’ Donuts Reward Program

    Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in today’s marketplace. Colloquy found in a 2013 study that there are 2.647 billion loyalty program...

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