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  1. Direct Mail Tips: Part 1

    Direct Mail Tips: Part 1

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you...

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  2. Ritter’s Direct Mail Piece of the Week: Pac-Van

    Ritter’s Direct Mail Piece of the Week: Pac-Van

    Our direct mail piece of the week caught my eye for two reasons: unusual size and fold. As a business, we get a large stack of mail each day and most of the mail is traditional sizes and shapes. So, when a company steps out of the box, I take...

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  3. Ritter’s Direct Mail Piece of the Week:
    National Pool Service

    Ritter’s Direct Mail Piece of the Week:National Pool Service

    Making sure your marketplace is aware of your services is a challenge for many industries. National Pool Service recently mailed a postcard that caught my eye. Let’s break down the mail piece to see what made it so effective. Format This was a 5.25” x 8.5” postcard. Design They used...

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  4. 2014 USPS price increase

    2014 USPS price increase

    The United States Postal Service recently announced price changes effective January 26, 2014, and are intended to generate $2 billion in incremental annual revenue. These changes include but are not limited to: –First class letter (1 oz.): 3 cent increase to $0.49 –Letters additional ounces: 1 cent increase to $0.21...

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  5. USPS 2014 Mailing Promotions and Incentives

    USPS 2014 Mailing Promotions and Incentives

    The USPS is offering a variety of mailing promotions and incentives in 2014. These include: Mobile Technology promotions: -Branded Color Mobile Technology -Emerging Technology Featuring NFC -Mail Drives Mobile Commerce Technology Drives Relevance promotions: -Color Print in First Class Mail Transactions -Mail and Digital Personalization Leveraged Value of First Class...

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  6. Ritter’s Communications’ Direct Marketing Playbook

    Ritter’s Communications’ Direct Marketing Playbook

    Ritter’s Communications’ Direct Marketing Playbook is an interactive template to guide you through the process of creating your next direct mail campaign. Designed as an over-sized printed pad of template sheets providing your marketing team with the structure to organize your campaign elements including messaging, offers, call-to-actions and goals. Using...

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  7. 2013 USPS Promotions

    2013 USPS Promotions

    The USPS, for the first time ever, has published a promotions calendar. The 2013 Mailing Services Promotions Calendar was designed to provide useful information to marketers and generate continual interest in mobile barcode usage. “The 2013 Mailing Services Promotions Calendar also will give commercial mailers more time to plan their...

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