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  1. Ritter’s Communications’ Direct Marketing Playbook

    Ritter’s Communications’ Direct Marketing Playbook

    Ritter’s Communications’ Direct Marketing Playbook is an interactive template to guide you through the process of creating your next direct mail campaign. Designed as an over-sized printed pad of template sheets providing your marketing team with the structure to organize your campaign elements including messaging, offers, call-to-actions and goals. Using...

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  2. 2013 USPS Promotions

    2013 USPS Promotions

    The USPS, for the first time ever, has published a promotions calendar. The 2013 Mailing Services Promotions Calendar was designed to provide useful information to marketers and generate continual interest in mobile barcode usage. “The 2013 Mailing Services Promotions Calendar also will give commercial mailers more time to plan their...

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  3. QR Codes and NFC Square Off

    QR Codes and NFC Square Off

    You may wonder about NFC tags and what they are used for. It’s not another type of QR code; in fact it is a completely different type of contact-less communication. An NFC tag or Near Field Communication tag is a printed circuit that has an antenna.  This is read by tapping the...

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  4. HOW TO: Campaign Effectively Using Direct Mail

    HOW TO: Campaign Effectively Using Direct Mail

    Let’s begin by examining the different types of direct mail pieces in order to get a better idea of how they can be utilized in a campaign. Common direct mail pieces include postcards, letters, self-mailers, brochures, coupon mailers, catalogues, personalized direct mail pieces and packages of all shapes and sizes....

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  5. Stealth Mode – The reason why…

    Stealth Mode – The reason why…

    Stealth Mode is defined by PC Mag as an act, “taking place in secret. It often refers to the position that startup companies take when developing a product they feel will be very competitive in the marketplace.” It is important for companies to go into stealth mode for a plethora...

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  6. New Year, New Progress

    New Year, New Progress

    The New Year is always a time to reflect on the past and determine how we can make the upcoming year more prosperous and filled with happiness. As a family company, Ritter’s Communications, takes pride in always having open lines of communication.  We make sure no employee or client goes...

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  7. Make a BIG Statement with
    Ritter’s New Flat Mail Inserter

    Make a BIG Statement with Ritter’s New Flat Mail Inserter

    We’ve said it before and we’ll say it again – direct mail is still alive and very well! But the challenge remains the same – how can a company make their piece stand out to avoid being tossed aside like all the other bill mailer look-a-likes? Sure, you have an...

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  8. Why Use Direct Mail?

    Why Use Direct Mail?

    Social media has completely transformed the marketing industry. During the first half of the year, there was a 70 percent increase in Facebook ads, and the same percentage of small business owners use the social network for marketing, compared to 66 percent who use Google. Although interactive marketing has revolutionized...

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  9. A Quicker Response to QR Codes: 14 Million Scanned in June

    A Quicker Response to QR Codes: 14 Million Scanned in June

    Mobile marketing is exploding. Currently, 31 percent of all U.S. mobile users own a smartphone (Nielsen) and by 2015, eMarketer predicts that 43 percent are projected to invest in an app-friendly mobile device. Whether you have a smartphone or not, you’ve probably seen those funny black and white squares on...

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