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  1. Direct Mail Piece of the Week: Ram Trucks

    Direct Mail Piece of the Week: Ram Trucks

    Having a consistent marketing theme for a direct mail campaign can help create brand recognition. One recent example is a series of mailers we received from Ram Commercial which supplies a series of trucks for small businesses. The backgrounds and images were similar on the two mailers which helped create...

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  2. Ritter’s Direct Mail Piece of the Week: Florida Atlantic University

    Ritter’s Direct Mail Piece of the Week: Florida Atlantic University

    When sending out direct mail campaigns, varying the size of your mailer can often lead to better results. Many companies lock into using the same size for each mailer so changing up the size will allow you to measure the responses based on size.  Florida Atlantic University (FAU) recently mailed...

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  3. Ritter’s Direct Mail Piece of the Week:
    National Pool Service

    Ritter’s Direct Mail Piece of the Week:National Pool Service

    Making sure your marketplace is aware of your services is a challenge for many industries. National Pool Service recently mailed a postcard that caught my eye. Let’s break down the mail piece to see what made it so effective. Format This was a 5.25” x 8.5” postcard. Design They used...

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  4. Ritter’s Direct Mail Piece of the Week:
    FreshDiet

    Ritter’s Direct Mail Piece of the Week:FreshDiet

    The beginning of the year brings New Year’s resolutions…one of the most popular being losing weight/eating healthier. Freshdiet mailed out a New Year’s self-mailer promoting their service. They are a food service delivery program meant for busy people who don’t have time or like to cook. They claim the food...

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  5. QR Codes and NFC Square Off

    QR Codes and NFC Square Off

    You may wonder about NFC tags and what they are used for. It’s not another type of QR code; in fact it is a completely different type of contact-less communication. An NFC tag or Near Field Communication tag is a printed circuit that has an antenna.  This is read by tapping the...

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  6. HOW TO: Campaign Effectively Using Direct Mail

    HOW TO: Campaign Effectively Using Direct Mail

    Let’s begin by examining the different types of direct mail pieces in order to get a better idea of how they can be utilized in a campaign. Common direct mail pieces include postcards, letters, self-mailers, brochures, coupon mailers, catalogues, personalized direct mail pieces and packages of all shapes and sizes....

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  7. Stealth Mode – The reason why…

    Stealth Mode – The reason why…

    Stealth Mode is defined by PC Mag as an act, “taking place in secret. It often refers to the position that startup companies take when developing a product they feel will be very competitive in the marketplace.” It is important for companies to go into stealth mode for a plethora...

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  8. Road Map to Direct Mail – Part 3

    Road Map to Direct Mail – Part 3

    Part 3: Strategy Checklist for Direct Mail Campaign Success Ritter’s Communications is happy to see that you have followed the Road to Direct Mail! Have you ever wished for a checklist in order to ensure the success of your direct mail campaign? Well, wish granted! Ritter’s Communications has created a...

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  9. Road Map to Direct Mail – Part 2

    Road Map to Direct Mail – Part 2

    Part 2: Testing and Tracking Direct Mail Campaigns First and foremost, in tracking the results a specific direct mail campaign be sure to offer different ways for your customer to reach or reply to you. By giving customers incentives like bringing in the mail piece, mentioning the promotion or calling...

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  10. Every Door Direct Mail – We Can Do It Here!

    Every Door Direct Mail – We Can Do It Here!

    Every Door Direct Mail (EDDM) is a new simplified mailing process being offered from USPS with a discounted postage rate of as little as 14.5 cents per piece. EDDM helps companies blanket complete zip codes and/or carrier routes by streamlining the process and lowering the postage costs. This eliminates the...

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