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  1. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    We all know the list and the offer are critical with any direct mail campaign but let’s not forget the creative. We recently received a visually appealing direct mail piece from American Express. Let’s take a closer look. Format: The envelope was 6” x 9.25” and the inner piece was...

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  2. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    Co-op advertising is a great way to tie brands together and introduce new clients to sister brands of companies they already patronize. American Express recently teamed up with a group of three restaurants owned by the same parent company in the Ft. Lauderdale and Boca Raton area to send out...

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