QR Codes

QR Code Generator

Ways to use QR codes for your business

• Lead Generation
• Capture Data/Interest from your clients and prospects
• Increase sales
• Gain customer loyalty
• Increase customer retention
• Provide information

Facts about QR Codes

• 6.2% of mobile phone users have used QR Codes
• Most QR codes users, 60%, are male; 53% of which fall between the ages of 18-34
• Most people reported that they scan in order to receive a discount
• 68% of people using QR codes use an iPhone, 26% use Android and 4% use Blackberry
• QR code usage saw a 1200% increase between July 2010 and December 2010
• Smartphone ownership will reach 43% of the US mobile population by 2015
•  Sales of smartphones have been estimated to exceed those of PCs in 2012
• Smartphones accounted for 297 million (19%) of the 1.6 billion mobile phones sold that year. That's 72.1% more smartphone sales than in 2009.)

Capabilities of QR codes

• Scan to call your company or request more information
• Scan to a calendar
• Scan to a coupon, special offer or website
• Scan to a YouTube video, social media site or blog
• Scan to your virtual business card
• Scan to RSVP to events or register for a seminar/webinar
• Scan to shopping cart, inventory list, or to a shopping cart/purchase
• Scan to a customer survey

When Setting Up QR Codes

Do’s

• Test the code
• Include instructions on how to download a QR code reader
• Send all QR codes to a Mobile webpage (this is why some QR codes do not work)
• Place QR codes in a place that is internet accessible (making it easier for potential customers to quickly respond).
• Reward QR Code users (using discounts, freebies, promos etc.).
• Make QR code Scanning time sensitive (in terms of giveaways, in order to encourage quick response)
• Pre-populate all forms with the customer/prospect information you have already obtained

 

Don’ts

• Do not make the code too small ( this is the reason some phones do not scan correctly)
• Do not send to a regular URL
• Do not encode in plain text
• Do not get too fancy with the text
• Do not forget to include sufficient white space around the QR code (it allows for easier scanning)
• Do not make the QR code too complex (use a short URL)
• Do not place the code on a surface that is curved, bent, or folded. (it make scanning difficult)

 

Limitations of QR codes

• QR Codes cannot be used in certain mediums, i.e. radio, TV commercials etc.; this does not allow enough time for a consumer to scan)
• Not everyone has a smart phone (although eMarketer predicts that smartphone ownership will reach 43% of the US mobile population by 2015)

 

• Services
• Prepress
• Digital & Offset Printing
• Cross-Media Marketing
• Direct Mail & Database Management
• Ecommerce/online Ordering
• Fulfillment & Storage
• Mobile Marketing
• QR Codes
• QR Code Generator

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