Mobile Marketing Mania: How Smartphone Growth is Changing the Game
Mobile marketing is the fastest growing marketing platform in existence today. Currently, 31 percent of all U.S. mobile users own a smartphone (Nielsen) and by 2015, eMarketer predicts that 43 percent are projected to invest in an app-friendly mobile device. Smartphones and all of the incredible apps, games and other products and services that come with them are changing the way we live, communicate, market and shop.
Mobile marketing can take many forms, including SMS or MMS text messaging, in-game marketing, mobile web marketing, QR codes, Bluetooth, Infrared, location-based services and more. In the U.S., mobile commerce (mCommerce) quadrupled from 2009, reaching $4.9 billion at the end of 2010, according to ABI Research. If that figure isn’t mind-boggling enough, shoppers worldwide are projected to spend an astonishing $163 billion on goods and services via mobile devices in 2015. The figures don’t lie – Americans and smartphone owners across the globe are growing ever more impassioned with their intelligent mobile device. If you handle the marketing and advertising for any organization, investing in an effective mobile marketing campaign will quickly prove invaluable in terms of lead generation, ROI and overall sales.
Ready for another unbelievable stat? Mobile internet is expected to take over desktop internet usage by 2014! That would mean that the majority of the massive e-commerce market would move to mobile devices. From social media to geolocation and mobile tagging, you can’t afford not to have a solid mobile marketing campaign in today’s interactive landscape. Ritter’s Communications now offers mobile marketing services to help you create an effective campaign to connect with your smartphone-savvy customers. Let Ritter’s help you enter the world of 21st century interactive marketing today by calling (954) 771-7204.
QR Codes
Ways to use QR codes for your business
- Lead Generation
- Capture Data/Interest from your clients and prospects
- Increase sales
- Gain customer loyalty
- Increase customer retention
- Provide information
Facts about QR Codes
- 6.2% of mobile phone users have used QR Codes
- Most QR codes users, 60%, are male; 53% of which fall between the ages of 18-34
- Most people reported that they scan in order to receive a discount
- 68% of people using QR codes use an iPhone, 26% use Android and 4% use Blackberry
- QR code usage saw a 1200% increase between July 2010 and December 2010
- Smartphone ownership will reach 43% of the US mobile population by 2015
- Sales of smartphones have been estimated to exceed those of PCs in 2012
- Smartphones accounted for 297 million (19%) of the 1.6 billion mobile phones sold that year. That's 72.1% more smartphone sales than in 2009.)
Capabilities of QR codes
- Scan to call your company or request more information
- Scan to a calendar
- Scan to a coupon, special offer or website
- Scan to a YouTube video, social media site or blog
- Scan to your virtual business card
- Scan to RSVP to events or register for a seminar/webinar
- Scan to shopping cart, inventory list, or to a shopping cart/purchase
- Scan to a customer survey
When Setting Up QR Codes
Do’s
- Test the code
- Include instructions on how to download a QR code reader
- Send all QR codes to a Mobile webpage (this is why some QR codes do not work)
- Place QR codes in a place that is internet accessible (making it easier for potential customers to quickly respond).
- Reward QR Code users (using discounts, freebies, promos etc.).
- Make QR code Scanning time sensitive (in terms of giveaways, in order to encourage quick response)
- Pre-populate all forms with the customer/prospect information you have already obtained
Don’ts
- Do not make the code too small ( this is the reason some phones do not scan correctly)
- Do not send to a regular URL
- Do not encode in plain text
- Do not get too fancy with the text
- Do not forget to include sufficient white space around the QR code (it allows for easier scanning)
- Do not make the QR code too complex (use a short URL)
- Do not place the code on a surface that is curved, bent, or folded. (it make scanning difficult)
Limitations of QR codes
- QR Codes cannot be used in certain mediums, i.e. radio, TV commercials etc.; this does not allow enough time for a consumer to scan)
- Not everyone has a smart phone (although eMarketer predicts that smartphone ownership will reach 43% of the US mobile population by 2015)
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