Mobile Marketing Mania: How Smartphone Growth is Changing the Game
Mobile marketing is the fastest growing marketing platform in existence today. Currently, 31 percent of all U.S. mobile users own a smartphone (Nielsen) and by 2015, eMarketer predicts that 43 percent are projected to invest in an app-friendly mobile device. Smartphones and all of the incredible apps, games and other products and services that come with them are changing the way we live, communicate, market and shop.
Mobile marketing can take many forms, including SMS or MMS text messaging, in-game marketing, mobile web marketing, QR codes, Bluetooth, Infrared, location-based services and more. In the U.S., mobile commerce (mCommerce) quadrupled from 2009, reaching $4.9 billion at the end of 2010, according to ABI Research. If that figure isn’t mind-boggling enough, shoppers worldwide are projected to spend an astonishing $163 billion on goods and services via mobile devices in 2015. The figures don’t lie – Americans and smartphone owners across the globe are growing ever more impassioned with their intelligent mobile device. If you handle the marketing and advertising for any organization, investing in an effective mobile marketing campaign will quickly prove invaluable in terms of lead generation, ROI and overall sales.
Ready for another unbelievable stat? Mobile internet is expected to take over desktop internet usage by 2014! That would mean that the majority of the massive e-commerce market would move to mobile devices. From social media to geolocation and mobile tagging, you can’t afford not to have a solid mobile marketing campaign in today’s interactive landscape. Ritter’s Communications now offers mobile marketing services to help you create an effective campaign to connect with your smartphone-savvy customers. Let Ritter’s help you enter the world of 21st century interactive marketing today by calling (954) 771-7204.
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