QR Codes
Ways to use QR codeyour business
- Lead Generation
- Capture Data/Interest from your clients and prospects
- Increase sales
- Gain customer loyalty
- Increase customer retention
- Provide information
Facts about QR Codes
- 6.2% of mobile phone users have used QR Codes
- Most QR codes users, 60%, are male; 53% of which fall between the ages of 18-34
- Most people reported that they scan in order to receive a discount
- 68% of people using QR codes use an iPhone, 26% use Android and 4% use Blackberry
- QR code usage saw a 1200% increase between July 2010 and December 2010
- Smartphone ownership will reach 43% of the US mobile population by 2015
- Sales of smartphones have been estimated to exceed those of PCs in 2012
- Smartphones accounted for 297 million (19%) of the 1.6 billion mobile phones sold that year. That's 72.1% more smartphone sales than in 2009.)
Capabilities of QR codes
- Scan to call your company or request more information
- Scan to a calendar
- Scan to a coupon, special offer or website
- Scan to a YouTube video, social media site or blog
- Scan to your virtual business card
- Scan to RSVP to events or register for a seminar/webinar
- Scan to shopping cart, inventory list, or to a shopping cart/purchase
- Scan to a customer survey
When Setting Up QR Codes
Do’s
- Test the code
- Include instructions on how to download a QR code reader
- Send all QR codes to a Mobile webpage (this is why some QR codes do not work)
- Place QR codes in a place that is internet accessible (making it easier for potential customers to quickly respond).
- Reward QR Code users (using discounts, freebies, promos etc.).
- Make QR code Scanning time sensitive (in terms of giveaways, in order to encourage quick response)
- Pre-populate all forms with the customer/prospect information you have already obtained
Don’ts
- Do not make the code too small ( this is the reason some phones do not scan correctly)
- Do not send to a regular URL
- Do not encode in plain text
- Do not get too fancy with the text
- Do not forget to include sufficient white space around the QR code (it allows for easier scanning)
- Do not make the QR code too complex (use a short URL)
- Do not place the code on a surface that is curved, bent, or folded. (it make scanning difficult)
Limitations of QR codes
- QR Codes cannot be used in certain mediums, i.e. radio, TV commercials etc.; this does not allow enough time for a consumer to scan)
- Not everyone has a smart phone (although eMarketer predicts that smartphone ownership will reach 43% of the US mobile population by 2015)
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