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QR Codes

QR Code Generator

Ways to use QR codes for your business

  • Lead Generation
  • Capture Data/Interest from your clients and prospects
  • Increase sales
  • Gain customer loyalty
  • Increase customer retention
  • Provide information

Facts about QR Codes

  • 6.2% of mobile phone users have used QR Codes
  • Most QR codes users, 60%, are male; 53% of which fall between the ages of 18-34
  • Most people reported that they scan in order to receive a discount
  • 68% of people using QR codes use an iPhone, 26% use Android and 4% use Blackberry
  • QR code usage saw a 1200% increase between July 2010 and December 2010
  • Smartphone ownership will reach 43% of the US mobile population by 2015
  •  Sales of smartphones have been estimated to exceed those of PCs in 2012
  • Smartphones accounted for 297 million (19%) of the 1.6 billion mobile phones sold that year. That's 72.1% more smartphone sales than in 2009.)

Capabilities of QR codes

  • Scan to call your company or request more information
  • Scan to a calendar
  • Scan to a coupon, special offer or website
  • Scan to a YouTube video, social media site or blog
  • Scan to your virtual business card
  • Scan to RSVP to events or register for a seminar/webinar
  • Scan to shopping cart, inventory list, or to a shopping cart/purchase
  • Scan to a customer survey

When Setting Up QR Codes

Do’s

  • Test the code
  • Include instructions on how to download a QR code reader
  • Send all QR codes to a Mobile webpage (this is why some QR codes do not work)
  • Place QR codes in a place that is internet accessible (making it easier for potential customers to quickly respond).
  • Reward QR Code users (using discounts, freebies, promos etc.).
  • Make QR code Scanning time sensitive (in terms of giveaways, in order to encourage quick response)
  • Pre-populate all forms with the customer/prospect information you have already obtained

 

Don’ts

  • Do not make the code too small ( this is the reason some phones do not scan correctly)
  • Do not send to a regular URL
  • Do not encode in plain text
  • Do not get too fancy with the text
  • Do not forget to include sufficient white space around the QR code (it allows for easier scanning)
  • Do not make the QR code too complex (use a short URL)
  • Do not place the code on a surface that is curved, bent, or folded. (it make scanning difficult)

 

Limitations of QR codes

  • QR Codes cannot be used in certain mediums, i.e. radio, TV commercials etc.; this does not allow enough time for a consumer to scan)
  • Not everyone has a smart phone (although eMarketer predicts that smartphone ownership will reach 43% of the US mobile population by 2015)

 

 

Ritter's Communications · 1660 W. McNab Road · Fort Lauderdale, FL 33309 · Phone: (954) 771-7204 · Fax: (954) 938-2033