Social media has completely transformed the marketing industry. During the first half of the year, there was a 70 percent increase in Facebook ads, and the same percentage of small business owners use the social network for marketing, compared to 66 percent who use Google. Although interactive marketing has revolutionized the way brands reach consumers, some traditional marketing methods still hold considerable weight even today. A study by TNT Post and fast.MAP described direct mail as “the most effective promotional tool” companies have at their disposal, with 69 per cent of respondents naming it their number one marketing tactic, ahead of website marketing and email.
If statistics don’t impress you, think about the countless spam emails you receive daily – they’re not only irritating, but often, ineffective. Even if you receive a piece of direct mail advertising, you’re more likely to at least give it a once-over before tossing it aside. Snail mail may seem antiquated, but 55 percent of consumers look forward to opening their mail, and 79 percent spend time reading direct mail. Another perk of direct mail is that it can make customers feel valued. Sure, emails are easy to personalize, but companies spend more time researching individual customers to more deeply customize direct mail campaigns. The positive brand recognition associated with direct mail is proven with the fact that 93 percent of consumers are more likely to open mail from a known company. And although many would argue that direct mail is harmful to the environment, paper is one of the most recyclable materials on earth.
Social media and interactive marketing may be all the rage, but ignoring the proven staying power of direct mail can completely shut out a valuable market. Smart companies allocate a considerable portion of their marketing budgets to direct mail, as an impressive 75 percent of consumers have made a purchase due to a direct mail call to action. If you are considering launching a direct mail campaign, contact Ritter’s Communications today. With over 23 years of experience, Ritter’s experts have the knowledge to create a campaign that will drive ROI. Ritter’s offers services including: design and prepress, digital printing and offset printing, cross-media marketing solutions, direct mail and database management, e-commerce and online ordering and fulfillment and storage services. For more information, call (954) 771-7204.