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Client Resources

  1. Direct Mail Tips: Part 2

    Direct Mail Tips: Part 2

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  2. Writing Effective Cross-Channel Teasers

    Writing Effective Cross-Channel Teasers

    Studies have presented results ranging from 247 to more than 3,000 as the number of offers and marketing messages we encounter in one day. Truth is, we don’t notice that we’ve even been exposed to half of them. If we were to believe the lower number of 247, you begin to get the picture of how difficult it is to...

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  3. #10 full color envelope template

    #10 full color envelope template

    Here’s a handy reference when setting up your full color #10 envelope. Please keep in mind: Solid color flaps, bleeds, tight registration, etc.: Industry standard is 1/16” variance/movement when converting envelopes from flat sheets. Therefore 1/8” “bleed/wrap” image is requested on all supplied artwork. Then 1/16” of this “bleed” then may or may not wrap to the other side of...

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  4. Direct Mail Tips: Part 1

    Direct Mail Tips: Part 1

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

    read more

  5. Card affixing

    Card affixing

    What is card affixing? Ritter’s can attach a business card, plastic card or magnet to a letter, self-mailer or postcard. Otherwise known as tipping or tip on, it’s used most often in the retail or service industries as a leave behind. The goal is for the recipient to save your card or put your magnet on their refrigerator. What are...

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  6. Ritter’s Direct Mail Piece of the Week: Pac-Van

    Ritter’s Direct Mail Piece of the Week: Pac-Van

    Our direct mail piece of the week caught my eye for two reasons: unusual size and fold. As a business, we get a large stack of mail each day and most of the mail is traditional sizes and shapes. So, when a company steps out of the box, I take notice. In lead generation, every direct mailer’s goal is to...

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  7. Ritter’s Direct Mail piece of the week: Tommy Bahama

    Ritter’s Direct Mail piece of the week: Tommy Bahama

    Holiday sales are a great way to introduce your brand to new prospects. Tommy Bahama did just that last fall with a very attractive invitation style mailer. Let’s break down this direct mail piece and see what made it so effective. Format: The envelope was 5.25” x 7.25” and the inside card was 5” x 6.75”. Utilization of standard sizes...

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  8. A QR Code used the right way!

    A QR Code used the right way!

    St. Thomas Aquinas, a Catholic school in our areas, had a large ad placed in our local newspaper recently. Not only was the ad in color so it stood out but it included a large QR code. I was intrigued. Format: This was a full page ad placed on the back page of a weekly insert section that is 11”...

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  9. Ritter’s Direct Mail Piece of the Week:
    Gym Source

    Ritter’s Direct Mail Piece of the Week:Gym Source

    Sales are a great way to generate new business. Gym Source, a company that sells ellipticals, treadmills, home gyms, etc., recently mailed us a postcard announcing a Midnight Madness Sale on Friday, February 21st. Format This postcard was 5.5 x 8.5”. Design The mail side was mostly white paper with a small area devoted to inviting us to their sale....

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  10. ACT NOW! Webinar-On-Demand

    ACT NOW! Webinar-On-Demand

    Welcome to the ACT NOW! Webinar-On-Demand Grab your ACT NOW! Direct Mail Guide and experience the marketing power of direct mail as Daniel Dejan of Sappi Fine Papers and Trish Witkowski of FoldFactory.com speak to you about getting the most from your direct mail campaigns in 2014. With plenty of examples and how-to’s, this webinar-on-demand is an exciting way to...

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  11. Ritter’s Direct Mail Piece of the Week:
    National Pool Service

    Ritter’s Direct Mail Piece of the Week:National Pool Service

    Making sure your marketplace is aware of your services is a challenge for many industries. National Pool Service recently mailed a postcard that caught my eye. Let’s break down the mail piece to see what made it so effective. Format This was a 5.25” x 8.5” postcard. Design They used a water themed background and had a photo of a...

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  12. 2014 USPS price increase

    2014 USPS price increase

    The United States Postal Service recently announced price changes effective January 26, 2014, and are intended to generate $2 billion in incremental annual revenue. These changes include but are not limited to: –First class letter (1 oz.): 3 cent increase to $0.49 –Letters additional ounces: 1 cent increase to $0.21 –Letters to all international destinations (1 oz.): $1.15 –Postcards: 1...

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  13. USPS 2014 Mailing Promotions and Incentives

    USPS 2014 Mailing Promotions and Incentives

    The USPS is offering a variety of mailing promotions and incentives in 2014. These include: Mobile Technology promotions: -Branded Color Mobile Technology -Emerging Technology Featuring NFC -Mail Drives Mobile Commerce Technology Drives Relevance promotions: -Color Print in First Class Mail Transactions -Mail and Digital Personalization Leveraged Value of First Class Mail promotions -Premium Advertising -Earned Value Please see the calendar...

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  14. Ritter’s Direct Mail Piece of the Week:
    FreshDiet

    Ritter’s Direct Mail Piece of the Week:FreshDiet

    The beginning of the year brings New Year’s resolutions…one of the most popular being losing weight/eating healthier. Freshdiet mailed out a New Year’s self-mailer promoting their service. They are a food service delivery program meant for busy people who don’t have time or like to cook. They claim the food is fresh and healthy. Format This self-mailer was mailed 5.5”...

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  15. Get Your Creative Briefs On

    Get Your Creative Briefs On

    Get started on your creative brief today! Creative briefs can sometimes be one of the most challenging aspects of starting a new marketing campaign. To distill your thoughts and concepts into single, simple and direct messages can be daunting. The key is having the right tools to help you succeed. In our new PREZI™, we take you through the essential...

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  16. Ritter’s Direct Mail Piece of the Week:
    Shutterfly Holiday Mailer

    Ritter’s Direct Mail Piece of the Week:Shutterfly Holiday Mailer

    ‘Tis the season for catalogs and Shutterfly (a photo book/calendar/holiday card/photo gift company) recently sent out a catalog that really grabbed my attention. Let’s break it down and see what made it so effective. Format 8.5×11” full color catalog Design For anyone not familiar with Shutterfly, they are known for their orange color, including the boxes their products are shipped...

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  17. How To: QR Codes

    How To: QR Codes

    Capabilities of QR codes QR Codes are a great way to engage your prospective audience with your online presence. Here are a few suggestions for successful uses of QR Codes: Special promotional offer, coupon, discount Special landing page or micro site with specific messaging or information Customer survey Event invitation, registration or RSVP pages Connections to social media platforms Video...

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  18. Ritter’s Direct Mail Piece of the Week:
    Buca di Beppo Italian Restaurant

    Ritter’s Direct Mail Piece of the Week: Buca di Beppo Italian Restaurant

    The holidays are huge for restaurants that also provide catering services. This postcard gets mixed reviews so let’s break it down and find out why. Format This postcard was 6×9”. Design Sort of rustic homestyle Italian feel. Printing & Paper UV used on back side (non-address side). Purpose The postcard was addressed to the owner or Human Resources Director/HR Dept....

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  19. Envelope Size Chart

    Envelope Size Chart

    It can be tricky remembering all of the available envelope sizes that you have at your disposal. Next time you design your direct marketing piece, check out these envelope size charts brought to you by Mac Papers and pick the perfect envelope for your direct mail. Would you like to keep this handy envelope size chart as a reference? Download...

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