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Client Resources

  1. Turn up the Dial on your Direct Mail!

    Turn up the Dial on your Direct Mail!

    Don’t forget to use direct mail in your marketing mix. A well thought out direct mail campaign coupled with other marketing channels can significantly increase your success rate. This infographic shows some great reason why you should use direct mail.

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  2. Ritter’s Direct Mail Piece of the Week: UPS

    Ritter’s Direct Mail Piece of the Week: UPS

    Loyalty or reward programs continue to remain popular as a way of connecting with consumers on a deeper level and making them feel appreciated via rewards. We recently received a direct mailer from UPS that caught my attention: first because of the envelope, then for the easy to understand brochure. Let’s take a closer look to see why this mass...

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  3. Turn Your Brand Into a Rock Star

    Turn Your Brand Into a Rock Star

    Turn Your Brand Into a Rock Star from ritterscommunications Before social media and content marketing, the Grateful Dead was blazing the trail to more innovative and personal marketing strategies. From creating one-on-one customized communications to promoting “freemium” content, the Grateful Dead knew how to keep, promote and capitalize on their brand “fans” better than anyone at the time. So let’s...

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  4. Ritter’s Direct Mail Piece of the Week: Disney

    Ritter’s Direct Mail Piece of the Week: Disney

    Our direct mail piece of the week brought a smile to my face when I saw the envelope. Then I couldn’t wait to open it and see what was inside. Disney did a masterful job of leveraging familiar Disney characters in an effort to inform us about a new service they were offering. Let’s take a closer look at their...

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  5. Ritter’s Direct Mail Piece of the Week: M&M’s

    Ritter’s Direct Mail Piece of the Week: M&M’s

    Who doesn’t love M&M’s? Even better, customized M&M’s with your choice of color and imprint! M&M’s has tremendous brand recognition and part of their business is customizing them. We recently received a direct mail piece from them highlighting their business offerings. Let’s take a closer look. Format: This self-mailer was 32” x 8” folded with a gate fold to 8”...

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  6. Ritter’s Direct Mail Piece of the Week: Mission Lakes Dental Care

    Ritter’s Direct Mail Piece of the Week: Mission Lakes Dental Care

    Every Door Direct Mail (EDDM) is a great marketing tool for those industries that draw their clientele a set distance from their business. Some examples are restaurants, dry cleaners and healthcare. The biggest benefit of EDDM is the postage savings. The mailer selects their zip codes and/or carrier routes directly from usps.com and can select “residences only” or “residences and...

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  7. Ritter’s Direct Mail Piece of the Week: Sirius Radio

    Ritter’s Direct Mail Piece of the Week: Sirius Radio

    My husband’s subscription to satellite radio expired recently. Sirius XM utilizes direct mail to follow up with lapsed subscriptions on a regular basis. One of their direct mail pieces directed to the Ft. Lauderdale area really caught my attention because it was so unique. Let’s take a closer look. Format: This direct mailing was a letter in a #10 envelope...

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  8. Direct Mail Tips: Part 6

    Direct Mail Tips: Part 6

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  9. Direct Mail Tips: Part 5

    Direct Mail Tips: Part 5

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  10. Ritter’s Direct Mail Piece of the Week: Dash Medical

    Ritter’s Direct Mail Piece of the Week: Dash Medical

    Why do certain direct mail campaigns stand out? Sometimes its size, sometimes its uniqueness, sometimes it’s the offer or sometimes it’s the creative or colors used. This week’s direct mail piece of the week is for Dash Medical, a supplier of disposable latex gloves which caught my eye for their creative and colors. Let’s take a closer look. Format: This...

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  11. Direct Mail Tips: Part 4

    Direct Mail Tips: Part 4

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  12. Ritter’s Direct Mail Piece of the Week: Dunkin’ Donuts Reward Program

    Ritter’s Direct Mail Piece of the Week: Dunkin’ Donuts Reward Program

    Note to our readers: I decided to adapt this piece to our usual Ritter’s Direct Mail Piece of the Week even though it is not a direct mail piece. Loyalty Programs are very common in today’s marketplace. Colloquy found in a 2013 study that there are 2.647 billion loyalty program memberships in the U.S., which is a 26.7% increase from...

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  13. Direct Mail Tips: Part 3

    Direct Mail Tips: Part 3

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

    read more

  14. Direct Mail Tips: Part 2

    Direct Mail Tips: Part 2

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

    read more

  15. Writing Effective Cross-Channel Teasers

    Writing Effective Cross-Channel Teasers

    Studies have presented results ranging from 247 to more than 3,000 as the number of offers and marketing messages we encounter in one day. Truth is, we don’t notice that we’ve even been exposed to half of them. If we were to believe the lower number of 247, you begin to get the picture of how difficult it is to...

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  16. #10 full color envelope template

    #10 full color envelope template

    Here’s a handy reference when setting up your full color #10 envelope. Please keep in mind: Solid color flaps, bleeds, tight registration, etc.: Industry standard is 1/16” variance/movement when converting envelopes from flat sheets. Therefore 1/8” “bleed/wrap” image is requested on all supplied artwork. Then 1/16” of this “bleed” then may or may not wrap to the other side of...

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  17. Direct Mail Tips: Part 1

    Direct Mail Tips: Part 1

    Ritter’s is happy to introduce our new you tube series: Direct Mail Tips. As direct mailers, we get asked frequently: how can I make my mailer stand out in the clutter of my prospect or client’s mailbox? This series is designed to give you different tips and will show you real samples we have received in the mail that caught...

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  18. Card affixing

    Card affixing

    What is card affixing? Ritter’s can attach a business card, plastic card or magnet to a letter, self-mailer or postcard. Otherwise known as tipping or tip on, it’s used most often in the retail or service industries as a leave behind. The goal is for the recipient to save your card or put your magnet on their refrigerator. What are...

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  19. Ritter’s Direct Mail Piece of the Week: Pac-Van

    Ritter’s Direct Mail Piece of the Week: Pac-Van

    Our direct mail piece of the week caught my eye for two reasons: unusual size and fold. As a business, we get a large stack of mail each day and most of the mail is traditional sizes and shapes. So, when a company steps out of the box, I take notice. In lead generation, every direct mailer’s goal is to...

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