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Client Resources

  1. Ritter’s Direct Mail Piece of the Week: Xerox

    Ritter’s Direct Mail Piece of the Week: Xerox

    Wow! We just received an amazing piece of mail the other day and had to include it as this week’s Ritter’s Direct Mail Piece of the Week. Xerox is trying to interest Ritter’s in a new digital press and their mail piece was designed to really get our attention (it did). Let’s take a closer look. Format: Xerox’s campaign consisted...

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  2. Ritter’s Direct Mail Piece of the Week: Porsche

    Ritter’s Direct Mail Piece of the Week: Porsche

    It’s not too often that I see a piece of mail that is so stunning but Porsche managed to impress me with a recent direct mail piece introducing its line of hybrid vehicles. Porsche created a very high end piece that we just don’t see very often. They used high end print techniques and spared no cost.  Let’s take a...

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  3. Ritter’s Direct Mail Piece of the Week: Cornell University

    Ritter’s Direct Mail Piece of the Week: Cornell University

    Colleges and universities seek continued engagement with alumni for many reasons including generating PR, cultivating donors and volunteers, outreach to the community and celebrating important milestones. My alma mater, Cornell, recently sent out a mailer to publicize its 150 year anniversary. Cornell is and has been hosting a series of gatherings across the world celebrating its Sesquicentennial. This mailer was...

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  4. Ritter’s Direct Mail Piece of the Week: RingCentral

    Ritter’s Direct Mail Piece of the Week: RingCentral

    Do you ever really look at the stack of mail in your mailbox each day? If you are like most people, the mail tends to look the same every day. So, when a piece is unusual in any way due to size or paper or any other way, it can really gain attention from the consumer. Gaining a few extra...

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  5. Ritter’s Direct Mail Piece of the Week: Brunswick

    Ritter’s Direct Mail Piece of the Week: Brunswick

    The holidays can be a big time of year for retail establishments that host holiday parties. Last November we received a mailer from one of these establishments: our local Brunswick Bowling Center. Let’s take a closer look. Format: This self-mailer was 8.5×11” folded in half and mailed at 5.5 x8.5”. Design: Brunswick had a well thought out design: the address...

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  6. Ritter’s Direct Mail Piece of the Week: Saks Off 5th

    Ritter’s Direct Mail Piece of the Week: Saks Off 5th

    Black Friday is a major sales day for retailers. Off 5th, the outlet portion of Sakes Fifth Avenue recently sent out a direct mailer promoting their Black Friday sale. The piece caught my eye so let’s take a closer look. Format: The self-mailer was 5” x 7” and when fully opened it was 16.25” x 7”.       Design:...

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  7. Ritter’s Direct Mail Piece of the Week: nutella

    Ritter’s Direct Mail Piece of the Week: nutella

    Free samples are a great way for companies to reach new clients who may never have tried their product before. This edition of the Ritter’s Direct Mail piece of the week looks at a mailer I received from nutella that included the best kind of free sample: food! Let’s take a closer look. Format: This was an 8.5×11” piece folded...

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  8. Snappacks: What are they and why are they effective?

    Snappacks: What are they and why are they effective?

    Snappacks, also known as pressure sealed mailers, are perforated on three sides for ease of opening. They are designed to generate an immediate opening by the recipient. The snap packs may contain time sensitive material or even an attached check or rebate. Why do snappacks get opened? – snappacks are designed to look like official mail so the recipient may...

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  9. Ritter’s Direct Mail Piece of the Week: Tommy Bahama

    Ritter’s Direct Mail Piece of the Week: Tommy Bahama

    This week’s direct mailer is from a company that has been in this column before: Tommy Bahama. Why are we blogging about them again? Because they do everything right when it comes to their direct mail campaigns. Let’s take a closer look. Format: 9” x 35” folded to a 6” x 9” self-mailer.  Design:  This was a full color piece...

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  10. Getting Social with the Season: How to leverage social media to maximize the holidays

    Getting Social with the Season: How to leverage social media to maximize the holidays

    Most businesses know that social media can be an effective – and low-cost – tool in their overall marketing mix, regardless of what they’re selling or to whom they’re selling it. But it’s funny: Even businesses that do a good job with their social media marketing and communications most of the year often overlook its holiday-marketing potential. The real-time nature...

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  11. Ritter’s Direct Mail Piece of the Week: Prospect Smarter

    Ritter’s Direct Mail Piece of the Week: Prospect Smarter

    Every once in a while I smile when I see a mail piece because the direct mailer is utilizing best practices in an effort to achieve a greater ROI. This week’s piece is from a company called Prospect Smarter, who help their clients sell more. Let’s take a closer look. Format: This was an 8.5”x5.5” piece folded in half to...

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  12. Ritter’s Direct Mail Piece of the Week: Road Runner

    Ritter’s Direct Mail Piece of the Week: Road Runner

    Road Runner Sports bills itself as the World’s Largest Running & Walking Store. If you pay a small amount, you get VIP status which includes discounts off all products, free shipping and a 90 day guarantee. It also means they mail to me…a lot! One recent piece caught my eye so let’s take a closer look. Format: The folded self-mailer...

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  13. Round corner business card dieline

    Round corner business card dieline

    Looking for a way to make your business cards stand out? Try using round corners. Click on the link below to see our template, designed for standard size business cards. Rounded corner Business cards

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  14. What are standard formats for direct mail?

    What are standard formats for direct mail?

    Before you design your next direct mail piece, consider the standard formats that are available and what would work best for your campaign. Here are the most popular formats for direct mail: -Full dress package: Usually a letter-sized envelope with up to six inserts: outer envelope, letter, brochure, lift letter, reply card and reply envelope. Advantages: all inclusive and allows...

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  15. Ritter’s Direct Mail Piece of the Week: Potamkin Hyundai

    Ritter’s Direct Mail Piece of the Week: Potamkin Hyundai

    We recently received a most unusual direct mailer: a brown paper bag. Since I don’t normally get brown paper bags in the mail I was curious and of course felt compelled to open it.  This was genius on the part of direct mail marketing company, Potamkin Hyundai, a car dealership located in Miami. Every direct mail campaign should have a...

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  16. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    Co-op advertising is a great way to tie brands together and introduce new clients to sister brands of companies they already patronize. American Express recently teamed up with a group of three restaurants owned by the same parent company in the Ft. Lauderdale and Boca Raton area to send out a direct mailer. Let’s take a closer look. Format: A...

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  17. Ritter’s Direct Mail Piece of the Week: Hallmark

    Ritter’s Direct Mail Piece of the Week: Hallmark

    Finding ways to interact with clients is important for marketers. This week’s direct mail piece of the week is from Hallmark and they got me engaged with their latest direct mail campaign. I receive monthly postcards from Hallmark because I belong to their loyalty club so they are definitely using targeted direct mail to get their message across to their...

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  18. SEO Practices to Stop Doing Right Now

    SEO Practices to Stop Doing Right Now

    The internet is a constantly changing landscape of what works and doesn’t in terms of marketing and SEO. Over the years many practices have changed and some tactics that were once commonplace are now heavily penalized by major search engines. We wanted to lend a hand to anyone that may be just getting their feet wet with SEO and show...

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