slide layer
slide layer
slide layer
slide layer
slide layer

Sign Up For Our RSS Feed

Don't miss a single post! Keep up with all the latest news with Ritter's Communications' RSS Feed Weekly Updates.

* = required field

Client Resources

  1. The best way to view pdf proofs

    The best way to view pdf proofs

    To avoid a multitude of erroneous software interpretations of your pdf proofs, all PDF proofs must be opened in Acrobat Reader (or Acrobat Pro) for the most accurate viewing (for a free download of Acrobat Reader, click the link above). DO NOT view pdf proofs in internet browsers (such as Firefox, Internet Explorer and Chrome) and other PDF software (such...

    read more

  2. Ritter’s Direct Mail Piece of the Week: Sappi Paper

    Ritter’s Direct Mail Piece of the Week: Sappi Paper

    It’s not too often that we see a direct mail piece that makes us say “wow” but a piece we received earlier this year did just that. Sappi is a paper manufacturer and was advertising for its Printer of the Year Award. Let’s take a closer look. Format: The envelope was 6” x 9” and the insert sheet was slightly...

    read more

  3. Direct Mail Piece of the Week: Arrigo Dodge Chrysler Jeep Ram

    Direct Mail Piece of the Week: Arrigo Dodge Chrysler Jeep Ram

    Automotive Dealers use direct mail regularly and in many different ways: postcards, self-mailers, letters in envelopes and oversized pieces. We recently received a piece from Arrigo Dodge Chrysler Jeep Ram that had so many interesting features that made me stop and examine their direct mail postcard a little closer. Format: This postcard was set up as 5.5” x 11”, an...

    read more

  4. Expanded & Updated Digital Department

    Expanded & Updated Digital Department

    Ritter’s Communications is pleased to announce the expansion of our digital press department. We have remodeled our lobby, office area, and digital department to better suit the growing needs of our clients. Some new capabilities include a larger sheet size of 13” x 27”, clear and white toner which can be spot or flood coated, and heavier paper capability up...

    read more

  5. What kind of black should I use when designing for CMYK print?

    What kind of black should I use when designing for CMYK print?

    100% Black ONLY may appear “charcoal”, simply because it hasn’t been enriched with any other colors. Inks are semi-transparent, therefore 100% Black only will NOT look like a dark black.   To get a rich black on press, you must create what is called a “build” or “bump”.  This is usually something like: 100% black and 50% Cyan, or 40%...

    read more

  6. What is the difference between Reader Spreads and Printer Spreads?

    What is the difference between Reader Spreads and Printer Spreads?

    Let’s untangle the mystery between reader spreads and printer spreads so you will know how to set up your next booklet, catalog or magazine. The order in which we see the pages in order from first to last such as a book or magazine is known as a reader’s spread. For example, page 2 would be next to page 3...

    read more

  7. Unusual direct mail envelope idea

    Unusual direct mail envelope idea

    We wanted to share a unique envelope that recently arrived in our mailbox from XM radio. Notice the embossing on the envelope which gave it a very interesting look and feel. Great job by XM Radio to try something different to attract consumer’s attention.

    read more

  8. The 40/40/20 Rule

    The 40/40/20 Rule

    Developed by marketing guru Ed Mayer, the 40/40/20 rule of direct marketing is a tried-and-true formula for success that has been proven and followed for decades. The principle is that 40 percent of your direct marketing success is dependent on your audience, another 40 percent is dependent on your offer, and the last 20 percent is reserved for creative and...

    read more

  9. Direct Mail Piece of the Week: BMW

    Direct Mail Piece of the Week: BMW

    Companies need to use all the tools in their toolkit when trying to get their message across to their clients and prospects. One recent example of a job well done was by BMW. Let’s take a closer look. Format: The piece was a booklet with a size of 9.5” x 4”. The pages were staggered on the front of the...

    read more

  10. 7 New Rules for Engagement for B-2-B Direct Marketing

    7 New Rules for Engagement for B-2-B Direct Marketing

    A big challenge for marketers, and one that’s become a must in the age of algorithms, is how to engage with customers. We loved this presentation that was made at the DMA2011 B-2-B Symposium by Mary Miller, Global Director of Marketing at Oak Brook, Ill.-based mardevdm2 on how to communicate with customers on their terms:   1. Do not initiate...

    read more

  11. Direct Mail Piece of the Week: Ram Trucks

    Direct Mail Piece of the Week: Ram Trucks

    Having a consistent marketing theme for a direct mail campaign can help create brand recognition. One recent example is a series of mailers we received from Ram Commercial which supplies a series of trucks for small businesses. The backgrounds and images were similar on the two mailers which helped create brand and campaign recognition. Let’s take a closer look.  ...

    read more

  12. Database Basics

    Database Basics

    Listed below are guidelines for preparing your data list to meet USPS standards and personalization guidelines for variable data print: The rule to remember is: when in doubt, give everything its own individual field in the database. • All names and name parts are preferred to be in separate fields as separate pieces of information. DO NOT combine Last Name and...

    read more

  13. Ritter’s Direct Mail Piece of the Week: Florida Atlantic University

    Ritter’s Direct Mail Piece of the Week: Florida Atlantic University

    When sending out direct mail campaigns, varying the size of your mailer can often lead to better results. Many companies lock into using the same size for each mailer so changing up the size will allow you to measure the responses based on size.  Florida Atlantic University (FAU) recently mailed us a piece that not only was an unusual size...

    read more

  14. Ritter’s Direct Mail Piece of the Week: Adventures by Disney

    Ritter’s Direct Mail Piece of the Week: Adventures by Disney

    Brand recognition can go a long way in making the end user open an envelope. We recently received an envelope from Adventures by Disney and since I am a huge Disney fan, of course I was interested in what was inside. Let’s take a closer look. Format: The envelope was a #10 policy (the opening on the short edge) with...

    read more

  15. Magazines & Social Media Infographic

    Magazines & Social Media Infographic

    Ever wonder what is the most popular social platform for magazine readers to engage with? Or whether you should really have a Facebook page for your publication? Check out our infographic to learn how  magazine fans and readers want to interact with their favorite magazine brands on social media.  

    read more

  16. Ritter’s Direct Mail Piece of the Week: Omaha Steaks

    Ritter’s Direct Mail Piece of the Week: Omaha Steaks

    There’s something about photos of food that just makes me want to eat what I’m looking at! Omaha Steaks regularly sends us mail. The mail pieces do vary but they all have the same theme: sell the food through tantalizing photos. Let’s take a closer look at this direct mail campaign. Format: This self-mailer’s overall size was 10.5” x 18”...

    read more

  17. Magnet Mailers

    Magnet Mailers

    Magnet mailers are a great leave behind or a long-term reminder to your customer or prospect. They offer continuous branding so even if your prospect does not need your services today they can put your magnet on their refrigerator and call when they need you. Magnets come in many different shapes so you can really stand out in the mail....

    read more

  18. Ritter’s Direct Mail Piece of the Week: Nespresso

    Ritter’s Direct Mail Piece of the Week: Nespresso

    Sometimes a simple looking piece is full of great techniques to make a direct mail piece stand out. That was the case in this week’s Ritter’s Direct Mail Piece of the Week. Let’s take a closer look at the mailer from Nespresso. Format: The self-mailer was 16.25” x 10” folded into uneven thirds to 5.75” x 10”. Design: Simple yet...

    read more

feedback_caps.png