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Client Resources

  1. Dimensional Mail

    Dimensional Mail

    This is a type of direct mail that is any shape other than flat like a post card or sales letter and is one of the most effective ways to reach elusive prospects with your sales message. A dimensional mailer is simply one that has more than two dimensions. Unlike a letter, postcard or self-mailer, it has three dimensions. Dimensional...

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  2. Ritter’s Direct Mail Piece of the Week: Chrysler

    Ritter’s Direct Mail Piece of the Week: Chrysler

    There are few things more exciting than buying a new car. The car manufacturers have gotten increasingly sophisticated with sending information and gifts to the new car owner after the initial purchase. Let’s take a closer look at a recent mailer from Chrysler. Format: A 6 ½” x 9 7/8” envelope with a 9” x 17 ¾” trifold piece inside....

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  3. Mail Prep Checklist

    Mail Prep Checklist

    Next time you are planning a direct mail campaign, use this handy checklist. Specific description of what is being mailed. (specs should include paper type, weight, page count, folding description, flat and finished size) Number of pieces being printed vs quantity being mailed. Size and weight of each piece. (are all pieces common or are there multiple versions that may...

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  4. Direct Mail Piece of the Week: Mac Papers

    Direct Mail Piece of the Week: Mac Papers

    One theme we discuss often in this blog is getting noticed in the mail. You can have a great list and great timing but if your artwork or messaging isn’t resonating with your prospects, your direct mail will not be as successful as it could be. Let’s take a closer look at a direct mail campaign from Mac Papers that...

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  5. Ritter’s Direct Mail Simplified books

    Ritter’s Direct Mail Simplified books

    Do you want to learn more about direct mail? Do you need help justifying why to use direct mail? Are you unsure of your direct mail is working? We can help. At Ritter’s, we’ve helped many of our clients execute successful direct mail and multi-channel marketing campaigns that include highly personalized print and email. Now we’re excited to announce our...

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  6. Ritter’s Direct Mail Piece of the Week: Saks Fifth Avenue Off 5th

    Ritter’s Direct Mail Piece of the Week: Saks Fifth Avenue Off 5th

    How does a company stand out in the overload of holiday mail? Sak’s Fifth Avenue Off 5th sent a direct mailer that was able to stand out in the crowded mailbox so let’s take a closer look. Format: This self mailer had an overall size of 23.75” x 18” and folded down to 6” x 9”. Design: The most interesting...

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  7. The best way to view pdf proofs

    The best way to view pdf proofs

    To avoid a multitude of erroneous software interpretations of your pdf proofs, all PDF proofs must be opened in Acrobat Reader (or Acrobat Pro) for the most accurate viewing (for a free download of Acrobat Reader, click the link above). DO NOT view pdf proofs in internet browsers (such as Firefox, Internet Explorer and Chrome) and other PDF software (such...

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  8. Ritter’s Direct Mail Piece of the Week: Sappi Paper

    Ritter’s Direct Mail Piece of the Week: Sappi Paper

    It’s not too often that we see a direct mail piece that makes us say “wow” but a piece we received earlier this year did just that. Sappi is a paper manufacturer and was advertising for its Printer of the Year Award. Let’s take a closer look. Format: The envelope was 6” x 9” and the insert sheet was slightly...

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  9. Direct Mail Piece of the Week: Arrigo Dodge Chrysler Jeep Ram

    Direct Mail Piece of the Week: Arrigo Dodge Chrysler Jeep Ram

    Automotive Dealers use direct mail regularly and in many different ways: postcards, self-mailers, letters in envelopes and oversized pieces. We recently received a piece from Arrigo Dodge Chrysler Jeep Ram that had so many interesting features that made me stop and examine their direct mail postcard a little closer. Format: This postcard was set up as 5.5” x 11”, an...

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  10. Expanded & Updated Digital Department

    Expanded & Updated Digital Department

    Ritter’s Communications is pleased to announce the expansion of our digital press department. We have remodeled our lobby, office area, and digital department to better suit the growing needs of our clients. Some new capabilities include a larger sheet size of 13” x 27”, clear and white toner which can be spot or flood coated, and heavier paper capability up...

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  11. What kind of black should I use when designing for CMYK print?

    What kind of black should I use when designing for CMYK print?

    100% Black ONLY may appear “charcoal”, simply because it hasn’t been enriched with any other colors. Inks are semi-transparent, therefore 100% Black only will NOT look like a dark black.   To get a rich black on press, you must create what is called a “build” or “bump”.  This is usually something like: 100% black and 50% Cyan, or 40%...

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  12. What is the difference between Reader Spreads and Printer Spreads?

    What is the difference between Reader Spreads and Printer Spreads?

    Let’s untangle the mystery between reader spreads and printer spreads so you will know how to set up your next booklet, catalog or magazine. The order in which we see the pages in order from first to last such as a book or magazine is known as a reader’s spread. For example, page 2 would be next to page 3...

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  13. Unusual direct mail envelope idea

    Unusual direct mail envelope idea

    We wanted to share a unique envelope that recently arrived in our mailbox from XM radio. Notice the embossing on the envelope which gave it a very interesting look and feel. Great job by XM Radio to try something different to attract consumer’s attention.

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  14. The 40/40/20 Rule

    The 40/40/20 Rule

    Developed by marketing guru Ed Mayer, the 40/40/20 rule of direct marketing is a tried-and-true formula for success that has been proven and followed for decades. The principle is that 40 percent of your direct marketing success is dependent on your audience, another 40 percent is dependent on your offer, and the last 20 percent is reserved for creative and...

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  15. Direct Mail Piece of the Week: BMW

    Direct Mail Piece of the Week: BMW

    Companies need to use all the tools in their toolkit when trying to get their message across to their clients and prospects. One recent example of a job well done was by BMW. Let’s take a closer look. Format: The piece was a booklet with a size of 9.5” x 4”. The pages were staggered on the front of the...

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  16. 7 New Rules for Engagement for B-2-B Direct Marketing

    7 New Rules for Engagement for B-2-B Direct Marketing

    A big challenge for marketers, and one that’s become a must in the age of algorithms, is how to engage with customers. We loved this presentation that was made at the DMA2011 B-2-B Symposium by Mary Miller, Global Director of Marketing at Oak Brook, Ill.-based mardevdm2 on how to communicate with customers on their terms:   1. Do not initiate...

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  17. Direct Mail Piece of the Week: Ram Trucks

    Direct Mail Piece of the Week: Ram Trucks

    Having a consistent marketing theme for a direct mail campaign can help create brand recognition. One recent example is a series of mailers we received from Ram Commercial which supplies a series of trucks for small businesses. The backgrounds and images were similar on the two mailers which helped create brand and campaign recognition. Let’s take a closer look.  ...

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  18. Database Basics

    Database Basics

    Listed below are guidelines for preparing your data list to meet USPS standards and personalization guidelines for variable data print: The rule to remember is: when in doubt, give everything its own individual field in the database. • All names and name parts are preferred to be in separate fields as separate pieces of information. DO NOT combine Last Name and...

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