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Client Resources

  1. 4 Tips for a Successful Eblast

    4 Tips for a Successful Eblast

    One of the roles I have at Ritter’s Communications is developing marketing emails for our clients. Email marketing has dramatically increased companies’ ROI due to the progressive use of technology among consumers in today’s society. A recent statistic from Litmus.com showed that email marketing is the third overall lead generation source. Developing emails can have a big impact on your...

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  2. Ritter’s Direct Mail Piece of the Week: Jaguar

    Ritter’s Direct Mail Piece of the Week: Jaguar

    Wow! Jaguar pulled out all the stops in a recent direct mail piece. Let’s take a closer look. Format: The self-mailer was dimensional or “bulky”: 8” x 8” and ½” thick. Design:  The minimalist design on the outside had a large black solid, Jaguar logo and tagline on the address side. The back side, or front of the mailer, was...

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  3. 7 Guidelines to designing for print and web

    7 Guidelines to designing for print and web

    Guest blogger Mary Gualtieri As I continue to develop my career in the web industry, I have found my journey has taken me to Ritter’s Communications. I have been a here for a few months and while my proficiency in all things web has been an added asset here, I’ve needed a learning curve when it comes to the print...

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  4. De-mystifying paper weights

    De-mystifying paper weights

    There are a few ways the paper industry measures paper weights. Here are the most common: M Weight: The weight of 1000 qty. sheets of any particular paper. Basis Weight: The weight of 500 qty. sheets in its basic size. Please be aware that different paper categories have different paper basic sizes. Caliper: This indicates a paper’s thickness measures in...

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  5. Envelope Teasers

    Envelope Teasers

    When designing your next direct mail campaign, have you considered envelope teaser copy? Here’s a list of some common envelope teasers that can help get your envelope opened: See Inside Open Immediately Free Gift/Offer/Issue RSVP Membership Survey We Need Your Help Urgent Special Offer Your Exclusive Invitation Limited Time Offer Sale Last Chance Official Notification

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  6. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    We all know the list and the offer are critical with any direct mail campaign but let’s not forget the creative. We recently received a visually appealing direct mail piece from American Express. Let’s take a closer look. Format: The envelope was 6” x 9.25” and the inner piece was an overall size of 18.5” x 16” folded to 5.75”...

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  7. Paper Basics: Types of Papers

    Paper Basics: Types of Papers

    The most common papers used in commercial printing are coated, offset and opaque, text and cover, writing and specialty. Let’s take a look at each: Coated: Coated papers have a coating added on their surface before the paper is finished which limits the amount of ink absorbed by the paper and how the ink adheres to the paper. This results...

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  8. Ritter’s Direct Mail Piece of the Week: Starbucks

    Ritter’s Direct Mail Piece of the Week: Starbucks

    Consumers love samples, particularly ones that taste good! I recently signed up to receive a sample of Starbucks K-cup hot chocolate. Let’s take a closer look at the direct mail package they sent me. Format: This was a box…the size reminded me of a box of checks but with much better contents. The box was 6” x 2” x 3.5”....

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  9. Dimensional Mail

    Dimensional Mail

    This is a type of direct mail that is any shape other than flat like a post card or sales letter and is one of the most effective ways to reach elusive prospects with your sales message. A dimensional mailer is simply one that has more than two dimensions. Unlike a letter, postcard or self-mailer, it has three dimensions. Dimensional...

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  10. Ritter’s Direct Mail Piece of the Week: Chrysler

    Ritter’s Direct Mail Piece of the Week: Chrysler

    There are few things more exciting than buying a new car. The car manufacturers have gotten increasingly sophisticated with sending information and gifts to the new car owner after the initial purchase. Let’s take a closer look at a recent mailer from Chrysler. Format: A 6 ½” x 9 7/8” envelope with a 9” x 17 ¾” trifold piece inside....

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  11. Mail Prep Checklist

    Mail Prep Checklist

    Next time you are planning a direct mail campaign, use this handy checklist. Specific description of what is being mailed. (specs should include paper type, weight, page count, folding description, flat and finished size) Number of pieces being printed vs quantity being mailed. Size and weight of each piece. (are all pieces common or are there multiple versions that may...

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  12. Direct Mail Piece of the Week: Mac Papers

    Direct Mail Piece of the Week: Mac Papers

    One theme we discuss often in this blog is getting noticed in the mail. You can have a great list and great timing but if your artwork or messaging isn’t resonating with your prospects, your direct mail will not be as successful as it could be. Let’s take a closer look at a direct mail campaign from Mac Papers that...

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  13. Ritter’s Direct Mail Simplified books

    Ritter’s Direct Mail Simplified books

    Do you want to learn more about direct mail? Do you need help justifying why to use direct mail? Are you unsure of your direct mail is working? We can help. At Ritter’s, we’ve helped many of our clients execute successful direct mail and multi-channel marketing campaigns that include highly personalized print and email. Now we’re excited to announce our...

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  14. Ritter’s Direct Mail Piece of the Week: Saks Fifth Avenue Off 5th

    Ritter’s Direct Mail Piece of the Week: Saks Fifth Avenue Off 5th

    How does a company stand out in the overload of holiday mail? Sak’s Fifth Avenue Off 5th sent a direct mailer that was able to stand out in the crowded mailbox so let’s take a closer look. Format: This self mailer had an overall size of 23.75” x 18” and folded down to 6” x 9”. Design: The most interesting...

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