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Client Resources

  1. Why Responsive Design is Important

    Why Responsive Design is Important

    During the turn of the internet craze, most businesses would just create a website that was easily searchable on a computer. We used the likes of AOL, Netscape, or some other source that would connect to your phone line to bring you into the world-wide web. Today, the internet is easily accessible by anyone who has a mobile phone. For...

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  2. Data Processing Mailing Lists

    Data Processing Mailing Lists

    “How come my mailing list has 20,000 qty. names but only 18,176 qty. were mailed?” Great question. The answer is data processing which helps clean up your database and make your mailing list more deliverable. This saves you money because you are not mailing to vacant homes or duplicate records and you are receiving the highest postal discounts. Let’s take...

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  3. 3 Reasons Why a Company Should Use a Purl Campaign

    3 Reasons Why a Company Should Use a Purl Campaign

    As a web developer and designer, I often create web applications that serve the purpose of showcasing the customer’s product(s). These web applications serve the purpose of another platform to reach a company’s target demographic. But what if there was a way to design and utilize a webpage that generates leads for potential customers? This is what the real benefit...

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  4. Ritter’s Direct Mail Piece of the Week: Capital One

    Ritter’s Direct Mail Piece of the Week: Capital One

    Having a visually interesting direct mail piece can go a long way towards getting the recipient to open or read it. We recently received a piece from Capital One that checked off the “interesting” box. Let’s take a closer look. Format: This direct mail campaign included an oversized 6” x11” outer envelope along with a brochure and two loose sheets...

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  5. 6 Reasons Why E-Commerce Works

    6 Reasons Why E-Commerce Works

    E-Commerce is a trend that has really taken off since the early 2000’s. Let’s face it – we all love going on Amazon.com. You are in the convenience of your home, you have no distractions, and you can order your product at any time of the day. E-Commerce is becoming more of necessity, as it was a luxury many years...

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  6. How to create a direct mail list

    How to create a direct mail list

    Mailing lists are very important to the outcome of a direct mail campaign. Get the message to the right person at the right time and you are well on your way to success. Having a “bad” list can likewise sink all your hard work. Let’s take a look at how to best compile a list for maximum success. First, create...

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  7. 4 Tips for a Successful Eblast

    4 Tips for a Successful Eblast

    One of the roles I have at Ritter’s Communications is developing marketing emails for our clients. Email marketing has dramatically increased companies’ ROI due to the progressive use of technology among consumers in today’s society. A recent statistic from Litmus.com showed that email marketing is the third overall lead generation source. Developing emails can have a big impact on your...

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  8. Ritter’s Direct Mail Piece of the Week: Jaguar

    Ritter’s Direct Mail Piece of the Week: Jaguar

    Wow! Jaguar pulled out all the stops in a recent direct mail piece. Let’s take a closer look. Format: The self-mailer was dimensional or “bulky”: 8” x 8” and ½” thick. Design:  The minimalist design on the outside had a large black solid, Jaguar logo and tagline on the address side. The back side, or front of the mailer, was...

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  9. 7 Guidelines to designing for print and web

    7 Guidelines to designing for print and web

    Guest blogger Mary Gualtieri As I continue to develop my career in the web industry, I have found my journey has taken me to Ritter’s Communications. I have been a here for a few months and while my proficiency in all things web has been an added asset here, I’ve needed a learning curve when it comes to the print...

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  10. De-mystifying paper weights

    De-mystifying paper weights

    There are a few ways the paper industry measures paper weights. Here are the most common: M Weight: The weight of 1000 qty. sheets of any particular paper. Basis Weight: The weight of 500 qty. sheets in its basic size. Please be aware that different paper categories have different paper basic sizes. Caliper: This indicates a paper’s thickness measures in...

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  11. Envelope Teasers

    Envelope Teasers

    When designing your next direct mail campaign, have you considered envelope teaser copy? Here’s a list of some common envelope teasers that can help get your envelope opened: See Inside Open Immediately Free Gift/Offer/Issue RSVP Membership Survey We Need Your Help Urgent Special Offer Your Exclusive Invitation Limited Time Offer Sale Last Chance Official Notification

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  12. Ritter’s Direct Mail Piece of the Week: American Express

    Ritter’s Direct Mail Piece of the Week: American Express

    We all know the list and the offer are critical with any direct mail campaign but let’s not forget the creative. We recently received a visually appealing direct mail piece from American Express. Let’s take a closer look. Format: The envelope was 6” x 9.25” and the inner piece was an overall size of 18.5” x 16” folded to 5.75”...

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  13. Paper Basics: Types of Papers

    Paper Basics: Types of Papers

    The most common papers used in commercial printing are coated, offset and opaque, text and cover, writing and specialty. Let’s take a look at each: Coated: Coated papers have a coating added on their surface before the paper is finished which limits the amount of ink absorbed by the paper and how the ink adheres to the paper. This results...

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  14. Ritter’s Direct Mail Piece of the Week: Starbucks

    Ritter’s Direct Mail Piece of the Week: Starbucks

    Consumers love samples, particularly ones that taste good! I recently signed up to receive a sample of Starbucks K-cup hot chocolate. Let’s take a closer look at the direct mail package they sent me. Format: This was a box…the size reminded me of a box of checks but with much better contents. The box was 6” x 2” x 3.5”....

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