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Client Resources

  1. How to optimize, manage & monetize your subscriber list

    How to optimize, manage & monetize your subscriber list

    Maximizing the return on your email list isn’t rocket science, but it does require some strategic planning, says Tim Sweeney. The easy analogy for sending great email content to a poorly maintained database of email subscribers is the proverbial tree falling in the woods. In truth, creating marketing content to package into your emails and then misfiring on who it...

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  2. Direct mail continues to deliver

    Direct mail continues to deliver

    Research reveals that direct mail can still achieve exceptional results in driving response and action – among all age groups. A study into consumers’ attitudes towards direct mail reveals that some 79 percent of consumers act on companies’ direct mailings immediately. From Letterbox To Inbox – an attitudinal print tracking study of 1,232 adults conducted by the Direct Marketing Association (DMA)...

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  3. How to use triggered emails

    How to use triggered emails

    Automated emails, triggered by a customer’s online actions, can significantly enhance the relevance of your email communications and help generate sales. There is, say the experts, a clear moment of truth when a consumer decides whether or not he or she will enter into a relationship with your brand. In the world of email, delivering those moments of truths that...

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  4. 3 golden rules for social video

    3 golden rules for social video

    An entry-level guide to creating compelling video content According to YouTube, more than one billion users visit its site each month, spending four billion hours watching videos. It is estimated that Youtube gets over 30 million visitors per day. Today, consumers have a tolerance of about two seconds for a video to load. The good news: they desire videos that inform them about your product. Here’s how...

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  5. Direct Mail Piece of the Week: Tiffany & Co.

    Direct Mail Piece of the Week: Tiffany & Co.

    Tiffany & Co. is a well-known luxury jewelry company. They have built their brand utilizing a certain shade of teal for their jewelry boxes. So when we recently received a teal envelope in the mail, we couldn’t wait to open it and see what was inside! Format: Teal outer envelope with a 4.5” x 6” perfect bound booklet inside. Design:...

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  6. Direct Mail Piece of the Week: Sephora

    Direct Mail Piece of the Week: Sephora

    Unusual means not common and that certainly describes a recent mailing by Sephora, a cosmetics chain, who sells beauty products such as makeup, perfume, haircare, and skincare. Why is being unusual so important? In order to break through the mailbox clutter, standing out in any way possible can enhance your mailing’s  chance of being viewed. Let’s take a closer look....

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  7. Is your Website HTTPs Secure?

    Is your Website HTTPs Secure?

      Does the Red Warning Sign of Doom Appear on Your Website ? Is your Website HTTPs Secure?   Beginning in October, Chrome will label HTTP pages as insecure if users can input any data, such as login information or payment data into your website. There is nothing that will damage your on-line sales more than seeing a warning message...

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  8. Ritter’s Direct Mail Piece of the Week: Fairytale Brownies

    Ritter’s Direct Mail Piece of the Week: Fairytale Brownies

    Highlighting your main selling point with photos is one option when sending out direct mail. A great example is a recent mailing from Fairytale Brownies- in addition to large color photos of their brownies, they also used some other direct mail tricks so let’s take a closer look. Format: Fairytale Brownies used a 9×12 booklet envelope with four 8.5×11” sheets...

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  9. Ritter’s Direct Mail Piece of the Week: Rice Lake

    Ritter’s Direct Mail Piece of the Week: Rice Lake

    Unusual or “bulky” mail gets noticed! Our direct mail piece of the week is from Rice Lake Weighing Systems who mailed not only an unusual piece but one that was bulky as well. Let’s take a closer look. Format: There was an outer cross shaped envelope that enclosed a brochure. The overall size of the mailer was 8.25” x 4”...

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  10. How do I find more of my best prospects and clients?

    How do I find more of my best prospects and clients?

    One idea is to do a reverse profile. How does that work? You compile a list of your best clients (500 qty. records minimum). Then Ritter’s can match with consumer and business demographic overlays that reveal more detailed information about your prospects. Consumer demographics include: Age Gender Marital Status Occupation Children in Household Child Ages Estimated Income Home Owner Dwelling...

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  11. Milestone Birthday Marketing for Financial Planners & Advisors – Small monthly mailings that generate big response

    Milestone Birthday Marketing for Financial Planners & Advisors – Small monthly mailings that generate big response

    Milestone birthday marketing is a cost-effective way for financial advisors, stock brokers and estate planners to reach out to new prospects with on-going campaigns that mail small, affordable quantities each month and generates a tremendous lifetime value in return. These are the 3 key milestone birthdays we will be reviewing in this article: Turning 59 ½ Turning 65 and Turning...

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  12. Ritter’s Direct Mail Piece of the Week – BJ’s

    Ritter’s Direct Mail Piece of the Week – BJ’s

    Sometimes a tiny element is enough to elevate a direct mail piece into my “open” category. That was the case with a recent mailer from BJ’s. Let’s take a closer look. Format: A #10 envelope with an 8.5×11” letter enclosed. Design: The most interesting aspect about the envelope was in the upper left corner. BJ’s made the corner of the...

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  13. Emotional Copy Drivers that Generate Response

    Emotional Copy Drivers that Generate Response

    When developing a direct mail campaign, here are the top emotional drivers that bridge the gap between your client’s needs and wants and your company’s product or service. The first seven drivers were defined by Swedish entrepreneur Axel Andersson and Seattle direct marketer Bob Hacker and are outlined in the Denny Hatch’s book Secrets of Emotional, Hot-Button Copywriting. We are...

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  14. Direct Mail Piece of the Week: Nissan

    Direct Mail Piece of the Week: Nissan

    Summer sales are nothing new but when a company adds a few small features to a mailing, it can really make a difference in getting the piece opened and engaging with the end user. Nissan recently sent a self mailer that did just that so let’s take a closer look. Format: This self mailer was 10.5” x 31.5” overall size...

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  15. A Look At How Millenials Respond to Direct Mail

    A Look At How Millenials Respond to Direct Mail

    Did you know that 90% of Millenials think direct mail advertising is reliable? Here’s a great resource showing how Millenials react to direct mail, how mail compares to other marketing channels and how to create a mailpiece for Millenials. Still Relevant-A Look At How Millennials Respond To Direct Mail Reprinted with permission from USPSDelivers.com, a resource for business knowledge and...

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  16. Direct Mail Piece of the Week: Audi

    Direct Mail Piece of the Week: Audi

    Uniqueness. What exactly does this mean? In this case, receiving a direct mailer that is so different from the typical mail pieces sent that we stop and take notice. Audi recently sent a mailer that warrants taking a closer look. Format: Audi used a clear plastic 6” x 9” envelope and inside there was a 5” x 8” postcard along...

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