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Client Resources

  1. Ritter’s Direct Mail Piece of the Week: Canon

    Ritter’s Direct Mail Piece of the Week: Canon

    Unusual. Most mail we receive is standard sizes and formats: postcards and #10 envelopes or 9×12 envelopes. When a company steps outside the box, it can be very noticeable. Canon recently sent us a piece that checks off many of the “unusual” buttons. Let’s take a closer look. Format: This mailed consisted of a 9.25” x 9.25” brochure in a...

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  2. Designing for Retina Display

    Designing for Retina Display

    Today, we are commonly seeing the phrase retina display on every type of mobile device, tablet, or computer. What is retina display? Retina display is a high definition display. In technically terms, it means that there are more pixels in a space, creating a higher display quality. Essentially, you should not be able to see a pixel to the naked...

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  3. Ritter’s Direct Mail Piece of the Week: Genesis

    Ritter’s Direct Mail Piece of the Week: Genesis

    Car manufacturers consistently send some of the nicest, most complex direct mail that we see. Why? To stand out and to keep up with what the other manufacturers are doing. Let’s take a closer look at one of these recent pieces from Genesis. Format: Genesis used a clear outer 6 ¼” x 9 ¾” envelope with a 5.5” x 9.5”...

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  4. Why is web typography a big deal?

    Why is web typography a big deal?

    Typography and font are terms that are heard a lot in the design world. While typography and font are almost synonymous, there is a difference between the two. A font is the combination of typeface, size, styling and spacing. Typography is the art of arranging type to make written language legible, readable, and appealing. Ellen Lupton, a Typographer said it...

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  5. Ritter’s Direct Mail Piece of the Week: Tri Delta

    Ritter’s Direct Mail Piece of the Week: Tri Delta

    Having critiqued many mail pieces over the years, it takes a lot to make an impression on me. However, a recent direct mail piece by the sorority Tri Delta was so memorable it made this column. Let’s take a closer look. Format: The mailer was an A-2 size envelope (4 3/8” x 5 ¾”) with a folded insert and a...

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  6. The difference between Web Design and Graphic Design

    The difference between Web Design and Graphic Design

    As the internet becomes more prominent, more and more companies are looking for web designers to join their teams. Often, the role of a web designer can be skewed with a graphic designer and vice versa. There is a clear distinction between what a graphic designer and a web designer does. Many times, a web designer and graphic designer are...

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  7. Ritter’s Direct Mail Piece of the week: Heidelberg

    Ritter’s Direct Mail Piece of the week: Heidelberg

    The stark contrast of black paper and white and clear toner is eye catching. Black paper is not used very frequently for holiday cards so this one we recently received from Heidelberg really stood out. Let’s take a closer look. Format: This was a foldover holiday card (overall size of 8.5×11” folded in half to 5.5 x 8.5”) mailed in...

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  8. Ritter’s Direct Mail Piece of the Week: Archdiocese of Miami

    Ritter’s Direct Mail Piece of the Week: Archdiocese of Miami

    Unusual size + clear envelope + creative die cut=recipe for direct mail success. We recently received this direct mail piece and were wowed by its simplicity yet unique appearance. Let’s take a closer look. Format: This oversized direct mailer was designed at 3 7/8” x 11”. There was a clear envelope and a sleeve with an invitation inside. Design: This...

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  9. Calling All Designers: Design Our Next Cover…

    Calling All Designers: Design Our Next Cover…

    DESIGN OUR NEXT COVER using the new 2017 Pantone Color of the Year, and be our featured designer! Pre-register today, and design a cover entry in December when the 2017 Pantone Color of the Year is announced. Our readers vote for their favorite cover from the field of finalists.

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  10. Why Responsive Design is Important

    Why Responsive Design is Important

    During the turn of the internet craze, most businesses would just create a website that was easily searchable on a computer. We used the likes of AOL, Netscape, or some other source that would connect to your phone line to bring you into the world-wide web. Today, the internet is easily accessible by anyone who has a mobile phone. For...

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  11. Data Processing Mailing Lists

    Data Processing Mailing Lists

    “How come my mailing list has 20,000 qty. names but only 18,176 qty. were mailed?” Great question. The answer is data processing which helps clean up your database and make your mailing list more deliverable. This saves you money because you are not mailing to vacant homes or duplicate records and you are receiving the highest postal discounts. Let’s take...

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  12. 3 Reasons Why a Company Should Use a Purl Campaign

    3 Reasons Why a Company Should Use a Purl Campaign

    As a web developer and designer, I often create web applications that serve the purpose of showcasing the customer’s product(s). These web applications serve the purpose of another platform to reach a company’s target demographic. But what if there was a way to design and utilize a webpage that generates leads for potential customers? This is what the real benefit...

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  13. Ritter’s Direct Mail Piece of the Week: Capital One

    Ritter’s Direct Mail Piece of the Week: Capital One

    Having a visually interesting direct mail piece can go a long way towards getting the recipient to open or read it. We recently received a piece from Capital One that checked off the “interesting” box. Let’s take a closer look. Format: This direct mail campaign included an oversized 6” x11” outer envelope along with a brochure and two loose sheets...

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  14. 6 Reasons Why E-Commerce Works

    6 Reasons Why E-Commerce Works

    E-Commerce is a trend that has really taken off since the early 2000’s. Let’s face it – we all love going on Amazon.com. You are in the convenience of your home, you have no distractions, and you can order your product at any time of the day. E-Commerce is becoming more of necessity, as it was a luxury many years...

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  15. How to create a direct mail list

    How to create a direct mail list

    Mailing lists are very important to the outcome of a direct mail campaign. Get the message to the right person at the right time and you are well on your way to success. Having a “bad” list can likewise sink all your hard work. Let’s take a look at how to best compile a list for maximum success. First, create...

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  16. 4 Tips for a Successful Eblast

    4 Tips for a Successful Eblast

    One of the roles I have at Ritter’s Communications is developing marketing emails for our clients. Email marketing has dramatically increased companies’ ROI due to the progressive use of technology among consumers in today’s society. A recent statistic from Litmus.com showed that email marketing is the third overall lead generation source. Developing emails can have a big impact on your...

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