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Client Resources

  1. Direct Mail Piece of the Week: Audi

    Direct Mail Piece of the Week: Audi

    Uniqueness. What exactly does this mean? In this case, receiving a direct mailer that is so different from the typical mail pieces sent that we stop and take notice. Audi recently sent a mailer that warrants taking a closer look. Format: Audi used a clear plastic 6” x 9” envelope and inside there was a 5” x 8” postcard along...

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  2. Ritter’s Direct Mail Piece of the Week: Ricoh

    Ritter’s Direct Mail Piece of the Week: Ricoh

    There are many ways to stand out in the mail including size, texture, paper and color. Neon screams “look at me” and when you’re sending a mailing, don’t you want to be noticed? Ricoh recently sent a direct mail postcard highlighting their neon yellow toner capabilities. Let’s take a closer look. Format: This postcard was a flat oversized direct mail...

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  3. Ritter’s Direct Mail Piece of the Week: Sappi Paper

    Ritter’s Direct Mail Piece of the Week: Sappi Paper

    Unusual color, a unique fold, and finally, the sense of touch. All these things helped make a recent Sappi Paper direct mailer memorable. Let’s take a closer look. Format: The self mailer was designed at 24.5” x 27” and folded down to 7” x 9”.  Design: One of the most interesting aspects of this mailer was the use of color...

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  4. What’s new in paper?

    What’s new in paper?

    Let’s take a look at some new papers and trends at Neenah Paper. The company was founded in 1873 and is known to be a world class manufacturer of premium writing, text, cover, specialty and private watermark papers and is sold throughout North America. Neenah has rolled out and revamped its line of offerings for the first time since they...

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  5. Paper Traits

    Paper Traits

    Here are some common paper traits and their definitions, courtesy of Mohawk Papers. Opacity: This measures the amount of light passing through a sheet of paper in values from 1 (the most transparent) to 100% (the most opaque). A paper with high opacity will have minimal show through to the other side. If your project has large solids and heavy...

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  6. Cyber Security: 5 Strategies for a business to have successful security

    Cyber Security: 5 Strategies for a business to have successful security

    Increased information sharing has emerged in recent years, especially through social networking and increased e-commerce business, and has increased direct attacks on the websites and network infrastructures.  But what does this mean for businesses and what can they do to help prevent these attacks? When a business is going through the process of setting up their infrastructure, they should consider...

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  7. Ritter’s Direct Mail Piece of the Week: Canon

    Ritter’s Direct Mail Piece of the Week: Canon

    Unusual. Most mail we receive is standard sizes and formats: postcards and #10 envelopes or 9×12 envelopes. When a company steps outside the box, it can be very noticeable. Canon recently sent us a piece that checks off many of the “unusual” buttons. Let’s take a closer look. Format: This mailed consisted of a 9.25” x 9.25” brochure in a...

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  8. Designing for Retina Display

    Designing for Retina Display

    Today, we are commonly seeing the phrase retina display on every type of mobile device, tablet, or computer. What is retina display? Retina display is a high definition display. In technically terms, it means that there are more pixels in a space, creating a higher display quality. Essentially, you should not be able to see a pixel to the naked...

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  9. Ritter’s Direct Mail Piece of the Week: Genesis

    Ritter’s Direct Mail Piece of the Week: Genesis

    Car manufacturers consistently send some of the nicest, most complex direct mail that we see. Why? To stand out and to keep up with what the other manufacturers are doing. Let’s take a closer look at one of these recent pieces from Genesis. Format: Genesis used a clear outer 6 ¼” x 9 ¾” envelope with a 5.5” x 9.5”...

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  10. Why is web typography a big deal?

    Why is web typography a big deal?

    Typography and font are terms that are heard a lot in the design world. While typography and font are almost synonymous, there is a difference between the two. A font is the combination of typeface, size, styling and spacing. Typography is the art of arranging type to make written language legible, readable, and appealing. Ellen Lupton, a Typographer said it...

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  11. Ritter’s Direct Mail Piece of the Week: Tri Delta

    Ritter’s Direct Mail Piece of the Week: Tri Delta

    Having critiqued many mail pieces over the years, it takes a lot to make an impression on me. However, a recent direct mail piece by the sorority Tri Delta was so memorable it made this column. Let’s take a closer look. Format: The mailer was an A-2 size envelope (4 3/8” x 5 ¾”) with a folded insert and a...

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  12. The difference between Web Design and Graphic Design

    The difference between Web Design and Graphic Design

    As the internet becomes more prominent, more and more companies are looking for web designers to join their teams. Often, the role of a web designer can be skewed with a graphic designer and vice versa. There is a clear distinction between what a graphic designer and a web designer does. Many times, a web designer and graphic designer are...

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  13. Ritter’s Direct Mail Piece of the week: Heidelberg

    Ritter’s Direct Mail Piece of the week: Heidelberg

    The stark contrast of black paper and white and clear toner is eye catching. Black paper is not used very frequently for holiday cards so this one we recently received from Heidelberg really stood out. Let’s take a closer look. Format: This was a foldover holiday card (overall size of 8.5×11” folded in half to 5.5 x 8.5”) mailed in...

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  14. Ritter’s Direct Mail Piece of the Week: Archdiocese of Miami

    Ritter’s Direct Mail Piece of the Week: Archdiocese of Miami

    Unusual size + clear envelope + creative die cut=recipe for direct mail success. We recently received this direct mail piece and were wowed by its simplicity yet unique appearance. Let’s take a closer look. Format: This oversized direct mailer was designed at 3 7/8” x 11”. There was a clear envelope and a sleeve with an invitation inside. Design: This...

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  15. Calling All Designers: Design Our Next Cover…

    Calling All Designers: Design Our Next Cover…

    DESIGN OUR NEXT COVER using the new 2017 Pantone Color of the Year, and be our featured designer! Pre-register today, and design a cover entry in December when the 2017 Pantone Color of the Year is announced. Our readers vote for their favorite cover from the field of finalists.

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  16. Why Responsive Design is Important

    Why Responsive Design is Important

    During the turn of the internet craze, most businesses would just create a website that was easily searchable on a computer. We used the likes of AOL, Netscape, or some other source that would connect to your phone line to bring you into the world-wide web. Today, the internet is easily accessible by anyone who has a mobile phone. For...

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