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Client Resources

  1. How do I find more of my best prospects and clients?

    How do I find more of my best prospects and clients?

    One idea is to do a reverse profile. How does that work? You compile a list of your best clients (500 qty. records minimum). Then Ritter’s can match with consumer and business demographic overlays that reveal more detailed information about your prospects. Consumer demographics include: Age Gender Marital Status Occupation Children in Household Child Ages Estimated Income Home Owner Dwelling...

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  2. Milestone Birthday Marketing for Financial Planners & Advisors – Small monthly mailings that generate big response

    Milestone Birthday Marketing for Financial Planners & Advisors – Small monthly mailings that generate big response

    Milestone birthday marketing is a cost-effective way for financial advisors, stock brokers and estate planners to reach out to new prospects with on-going campaigns that mail small, affordable quantities each month and generates a tremendous lifetime value in return. These are the 3 key milestone birthdays we will be reviewing in this article: Turning 59 ½ Turning 65 and Turning...

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  3. Ritter’s Direct Mail Piece of the Week – BJ’s

    Ritter’s Direct Mail Piece of the Week – BJ’s

    Sometimes a tiny element is enough to elevate a direct mail piece into my “open” category. That was the case with a recent mailer from BJ’s. Let’s take a closer look. Format: A #10 envelope with an 8.5×11” letter enclosed. Design: The most interesting aspect about the envelope was in the upper left corner. BJ’s made the corner of the...

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  4. Emotional Copy Drivers that Generate Response

    Emotional Copy Drivers that Generate Response

    When developing a direct mail campaign, here are the top emotional drivers that bridge the gap between your client’s needs and wants and your company’s product or service. The first seven drivers were defined by Swedish entrepreneur Axel Andersson and Seattle direct marketer Bob Hacker and are outlined in the Denny Hatch’s book Secrets of Emotional, Hot-Button Copywriting. We are...

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  5. Direct Mail Piece of the Week: Nissan

    Direct Mail Piece of the Week: Nissan

    Summer sales are nothing new but when a company adds a few small features to a mailing, it can really make a difference in getting the piece opened and engaging with the end user. Nissan recently sent a self mailer that did just that so let’s take a closer look. Format: This self mailer was 10.5” x 31.5” overall size...

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  6. A Look At How Millenials Respond to Direct Mail

    A Look At How Millenials Respond to Direct Mail

    Did you know that 90% of Millenials think direct mail advertising is reliable? Here’s a great resource showing how Millenials react to direct mail, how mail compares to other marketing channels and how to create a mailpiece for Millenials. Still Relevant-A Look At How Millennials Respond To Direct Mail Reprinted with permission from USPSDelivers.com, a resource for business knowledge and...

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  7. Direct Mail Piece of the Week: Audi

    Direct Mail Piece of the Week: Audi

    Uniqueness. What exactly does this mean? In this case, receiving a direct mailer that is so different from the typical mail pieces sent that we stop and take notice. Audi recently sent a mailer that warrants taking a closer look. Format: Audi used a clear plastic 6” x 9” envelope and inside there was a 5” x 8” postcard along...

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  8. Ritter’s Direct Mail Piece of the Week: Ricoh

    Ritter’s Direct Mail Piece of the Week: Ricoh

    There are many ways to stand out in the mail including size, texture, paper and color. Neon screams “look at me” and when you’re sending a mailing, don’t you want to be noticed? Ricoh recently sent a direct mail postcard highlighting their neon yellow toner capabilities. Let’s take a closer look. Format: This postcard was a flat oversized direct mail...

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  9. Ritter’s Direct Mail Piece of the Week: Sappi Paper

    Ritter’s Direct Mail Piece of the Week: Sappi Paper

    Unusual color, a unique fold, and finally, the sense of touch. All these things helped make a recent Sappi Paper direct mailer memorable. Let’s take a closer look. Format: The self mailer was designed at 24.5” x 27” and folded down to 7” x 9”.  Design: One of the most interesting aspects of this mailer was the use of color...

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  10. What’s new in paper?

    What’s new in paper?

    Let’s take a look at some new papers and trends at Neenah Paper. The company was founded in 1873 and is known to be a world class manufacturer of premium writing, text, cover, specialty and private watermark papers and is sold throughout North America. Neenah has rolled out and revamped its line of offerings for the first time since they...

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  11. Paper Traits

    Paper Traits

    Here are some common paper traits and their definitions, courtesy of Mohawk Papers. Opacity: This measures the amount of light passing through a sheet of paper in values from 1 (the most transparent) to 100% (the most opaque). A paper with high opacity will have minimal show through to the other side. If your project has large solids and heavy...

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  12. Cyber Security: 5 Strategies for a business to have successful security

    Cyber Security: 5 Strategies for a business to have successful security

    Increased information sharing has emerged in recent years, especially through social networking and increased e-commerce business, and has increased direct attacks on the websites and network infrastructures.  But what does this mean for businesses and what can they do to help prevent these attacks? When a business is going through the process of setting up their infrastructure, they should consider...

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  13. Ritter’s Direct Mail Piece of the Week: Canon

    Ritter’s Direct Mail Piece of the Week: Canon

    Unusual. Most mail we receive is standard sizes and formats: postcards and #10 envelopes or 9×12 envelopes. When a company steps outside the box, it can be very noticeable. Canon recently sent us a piece that checks off many of the “unusual” buttons. Let’s take a closer look. Format: This mailed consisted of a 9.25” x 9.25” brochure in a...

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  14. Designing for Retina Display

    Designing for Retina Display

    Today, we are commonly seeing the phrase retina display on every type of mobile device, tablet, or computer. What is retina display? Retina display is a high definition display. In technically terms, it means that there are more pixels in a space, creating a higher display quality. Essentially, you should not be able to see a pixel to the naked...

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  15. Ritter’s Direct Mail Piece of the Week: Genesis

    Ritter’s Direct Mail Piece of the Week: Genesis

    Car manufacturers consistently send some of the nicest, most complex direct mail that we see. Why? To stand out and to keep up with what the other manufacturers are doing. Let’s take a closer look at one of these recent pieces from Genesis. Format: Genesis used a clear outer 6 ¼” x 9 ¾” envelope with a 5.5” x 9.5”...

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  16. Why is web typography a big deal?

    Why is web typography a big deal?

    Typography and font are terms that are heard a lot in the design world. While typography and font are almost synonymous, there is a difference between the two. A font is the combination of typeface, size, styling and spacing. Typography is the art of arranging type to make written language legible, readable, and appealing. Ellen Lupton, a Typographer said it...

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  17. Ritter’s Direct Mail Piece of the Week: Tri Delta

    Ritter’s Direct Mail Piece of the Week: Tri Delta

    Having critiqued many mail pieces over the years, it takes a lot to make an impression on me. However, a recent direct mail piece by the sorority Tri Delta was so memorable it made this column. Let’s take a closer look. Format: The mailer was an A-2 size envelope (4 3/8” x 5 ¾”) with a folded insert and a...

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