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  1. Go Where the Money Is

    Go Where the Money Is

    Everybody wants to get more out of their customer database these days. Are you getting the most out of yours, or are you leaving money on the table? When many businesses think about boosting sales, they think about sending out promotions or prospecting for new customers. But what if increasing...

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  2. A Quicker Response to QR Codes: 14 Million Scanned in June

    A Quicker Response to QR Codes: 14 Million Scanned in June

    Mobile marketing is exploding. Currently, 31 percent of all U.S. mobile users own a smartphone (Nielsen) and by 2015, eMarketer predicts that 43 percent are projected to invest in an app-friendly mobile device. Whether you have a smartphone or not, you’ve probably seen those funny black and white squares on...

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  3. Mobile Marketing Mania: How Smartphone Growth is Changing the Game

    Mobile Marketing Mania: How Smartphone Growth is Changing the Game

    Mobile marketing is the fastest growing marketing platform in existence today. Currently, 31 percent of all U.S. mobile users own a smartphone (Nielsen) and by 2015, eMarketer predicts that 43 percent are projected to invest in an app-friendly mobile device. Smartphones and all of the incredible apps, games and other...

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  4. A Little Curiosity Can Really Pay Off

    A Little Curiosity Can Really Pay Off

    These days, marketing is all about reaching your customers on a personal level. You break the mailing into demographic segments, speak to individual customers by name, and when possible, further personalize the content based on additional information you have in your database. It’s all about being personal, targeted, and relevant.

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  5. Why Mobile Marketing is the Hottest, Quickest and Most Cost Effective Way of Increasing Your Customer Base

    Why Mobile Marketing is the Hottest, Quickest and Most Cost Effective Way of Increasing Your Customer Base

    Published from www.socialmediapathways.com/mobile/mobile-marketing/hot-mobile-marketing/ Mobile Marketing is Buzzing Mobile marketing? Think about this scenario. It’s a slow night at the restaurant and you need to fill some seats. So, you send out an instant text message to several hundred of your clientele with a two-for-one special. Within an hour people are...

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